Yext VP of Industry Insights Duane Forrester discusses his new e-book, “How Voice Search Changes Everything,” and what marketers can do to adapt and compete. Michelle Robbins on November 16, 2017 In 2016, Google said that 20 percent of all mobile queries were voice searches. Since that time, the number of virtual assistants in … Continue reading Voice search: Content may be king, but context is queen in the new voice-first world
Voice search is growing in popularity, yet many search marketers still don’t have a plan for it. Columnist Jim Yu discusses the state of voice search and provides some tips for marketers looking to the future. Jim Yu on July 12, 2017 Alexander Supertramp / Shutterstock.com Voice search, the topic that is on the … Continue reading Key notes on optimizing for voice search: Conversation, content and context
Contributor Rich Rosenzweig explains why native advertisers need to understand the context of the user experience and match the quality standards of what’s around the ads. Rich Rosenzweig on May 10, 2017 PageFair’s 2017 Adblock Report features a survey asking people who use ad blockers about which units in particular drove them to block. … Continue reading When is a native ad not native? Understanding it’s all about context
As more consumers worry about privacy, a cookie-based approach to ad targeting is no longer an effective solution. Contributor Giovanni Strocchi explains why contextual relevance is the answer. Giovanni Strocchi on October 26, 2016 Targeted ads work. If the rise of digital has taught marketers anything, it’s that advertising must be highly relevant to achieve … Continue reading Why building relevant ads in a cookie-free world comes down to context
Once upon a time, personalizing content was the ultimate in marketing sophistication. No more, says columnist Rebecca Lieb, who urges marketers to think deeply about why, how and where customers seek out their brands. Rebecca Lieb on August 4, 2016 Since the dawn of digital marketing, practitioners have hailed personalization as the ultimate in sophistication. Calling … Continue reading Why context is digital marketing’s next frontier
by Gord Hotchkiss, Featured Contributor, August 2, 2016 Fellow Spinner Cory Treffiletti told you last week that data without context is noise. Absolutely right. I want to continue that conversation, because it’s an important one. It’s all about context. So let’s talk a little more about context — specifically, how we decide what makes up … Continue reading Where Context Comes From
by Shea Heaver July 7, 2016 Follow @sheaverJuly 7, 2016 In 1943 Abraham Maslow first brought his Hierarchy of Needs theory to the world in which he looks at what motivates individuals. He claimed that people are motivated by things and circumstance that range from basic survival up through up to the ability to reach … Continue reading Maslow in the Context of Leadership and Employee Engagement
by Dave Brock June 17, 2016 Follow @davidabrockJune 17, 2016 A few days ago, I had a great discussion with a reader who had just finished reading the Sales Manager Survival Guide. He’s a senior sales executive who wanted to immediately start applying some of the lessons in coaching the managers reporting to him and … Continue reading Your Coaching Discussions Always Have A Context
by Sameer Bhatia May 17, 2016May 17, 2016 Creating richer learning environments is a fundamental driver for success. Although many companies may be already deploying knowledge management strategies and facilitating collaboration (including CRM) through specific collaboration tools such as Wikis, FAQs, intranets and so on, there might be essential elements being left out that make … Continue reading Use Context Sensitive Help to Lead Your Business Toward Success
by Jonathan Bright March 9, 2016 Follow @SoutherlyCommsMarch 9, 2016 The Internet of Things is on the horizon of content creators and data scientists alike, though many have a guarded stance on the subject right now. So what sort of effect can digital marketing expect from the Internet of Things? Whenever the ‘Internet of Things’ … Continue reading In the Internet of Things, Context Is King
