Agency New Biz Continues To Recede Through First 8 Months by Joe Mandese @mp_joemandese, October 14, 2022 While the ad industry still is not in a recession, according to the major agency forecasting units, the major agencies continue to see their year-over-year revenues declining, according to a monthly tracking study of revenue gains by consultant … Continue reading Agency New Biz Continues To Recede Through First 8 Months
Advertising, Ecommerce Data Continues To Show Rocky Holiday Quarter by Laurie Sullivan @lauriesullivan, October 14, 2022 Most employers are still adding jobs, but not all, and not at the same pace that they did earlier this year. Advertising and related industries lost 8,700 jobs in September, according to Insider Intelligence, citing numbers from the U.S. Bureau of … Continue reading Advertising, Ecommerce Data Continues To Show Rocky Holiday Quarter
Google, Meta To Dominate As Digital Ad Growth Continues by Laurie Sullivan @lauriesullivan, December 6, 2021 Despite a year marked with worldwide supply-chain woes, brands continued to rely heavily on search engine and social media companies like Google and Meta, respectively — two industries that will help the advertising industry continue its growth in 2022, … Continue reading Google, Meta To Dominate As Digital Ad Growth Continues
They’re especially growing weary of ads in digital video, says a new IAB report. Kim Davis on October 18, 2021 In a new report, “Outlook 2022: The US Digital Advertising Ecosystem,” the IAB spells out bluntly the changes in consumer expectations of advertising. As for traditional advertising, they are tired of it and especially when … Continue reading Consumer tolerance for traditional advertising continues to fall
Marketer Interest In Search Continues To Surge, Albeit More For SEO Than SEM by Michael McLaren , Op-Ed Contributor, July 30, 2021 For the fourth straight week, intent data shows “search engines” are the most-searched topic among brand marketers, according to Bombora Company Surge. Customer experience and SEO go hand-in-hand, which is especially true for companies … Continue reading Marketer Interest In Search Continues To Surge, Albeit More For SEO Than SEM
The short answer: It delivers results. Download our report for the full scoop. Pamela Parker on July 30, 2021 Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to take back some control of the process and speed up the buying cycle. This shift from … Continue reading Why account-based marketing continues to grow
Guy Yehiav July 8, 2021 Total retail loss is an alarming drain on the revenue of retail companies. Driven by common occurrences like shrink, returns, administrative, marketing, e-commerce and supply chain errors, external theft and employee fraud, it can have serious repercussions to margins that are already tightened by the pandemic. As such, the threat … Continue reading The Fight Against Retail Loss Continues: How Organizations Can Measure the Performance of Loss Prevention Efforts
Larisa Bedgood February 17, 2021 Email marketing continues to be a top performing channel for marketers. Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. Take a look at some of these recently published statistics in our recent blog post. For every dollar brands invest in email marketing, … Continue reading Email Marketing Continues to Outperform. Are Your Strategies Optimized?
Why Google Organic Traffic To Websites Continues To Fall by Laurie Sullivan @lauriesullivan, May 28, 2020 Nearly half of all ecommerce-related searches on Google never result in consumers clicking through to a retail or other website, and retailers acknowledge that they do not see the same volume of traffic from organic search as before the COVID-19 pandemic, … Continue reading Why Google Organic Traffic To Websites Continues To Fall
Dan Moyle — May 18, 2020 Marketing is the beginning of a conversation with ideal prospects; it can come from many different avenues. If marketing is the business process of identifying, anticipating and satisfying customers’ needs and wants, then it’s also getting in front of those potential business relationships. Because marketing is used to attract … Continue reading How Digital Marketing Continues to Change
