The information storage services provider uses Conversica’s MAP integration to roll out two-way conversations across marketing, sales and customer care. Chris Wood on May 1, 2024 Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over … Continue reading How Iron Mountain implements conversational AI to drive engagement and revenue
Microsoft Pilots A Feature Summarizing Campaign Performance From Conversational Chat by Laurie Sullivan , Staff Writer @lauriesullivan, April 29, 2024 Microsoft on Monday announced the general availability of Copilot in the Microsoft Advertising Platform and said it will soon unveil ways to gain additional insights to help advertisers tackle reporting more quickly and easily. The company said … Continue reading Microsoft Pilots A Feature Summarizing Campaign Performance From Conversational Chat
Attentive Adds AI To Its Conversational Platform by Ray Schultz , April 24, 2023 AI-based SAAS platform Attentive has enriched its two-way conversational platform Concierge with AI capability. The enhanced tool, Attentive AI, delivers hyper-relevant contextual responses to customer prompts, the company says The technology allows brands to “help customers in a fraction of the … Continue reading Attentive Adds AI To Its Conversational Platform
Cherlynn Low @cherlynnlow The age of generative AI is upon us, and this week alone Google and Microsoft made major announcements around their respective products for the masses. While Google unveiled an “experimental conversational AI service” called Bard (April 16, 2023), Microsoft had a fuller slate of news to share at its event in Redmond, … Continue reading Pichai: Google will add GPT-style conversational AI to search
Learn how conversational marketing improves customer engagement, accelerates sales cycles and builds relationships with B2B buyers. Stephanie Trovato on April 3, 2023 Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? If your B2B go-to-market strategy doesn’t prioritize delivering a personalized … Continue reading Conversational marketing: A guide to a key B2B GTM strategy
The Ultimate Guide to Conversational AI in 2022 Shane Barker / 08 Sep 2022 AI has been evolving over the years and is becoming more valuable by the day. As a result, plenty of businesses are now investing in AI. AI is being used by businesses to improve customer experience as well as the … Continue reading The Ultimate Guide to Conversational AI in 2022
Increase your Website Conversions by 3x with Conversational AI Chatbot Moksha Jain / 12 Jul 2022 Conversational AI chatbots are fantastic for both customer care and marketing automation. They can engage potential customers in meaningful conversations about your products or services before making a pushy pitch (like those annoying telemarketers we all despise!) Chatbots … Continue reading Increase your Website Conversions by 3x with Conversational AI Chatbot
Remington Begg — October 5, 2019 Follow @remingtonbegg Conversations. They’re all around us. We’re in multiple conversations everyday. And then as soon as we put on our marketing, sales or service hat, we turn into that awkward kid who can’t seem to talk to anyone. And it’s sad. Why, as businesses, do we make it … Continue reading 8 Conversational Strategies That Drive Revenue
New research produced by Drift and SurveyMonkey Audience shows increasing shift in consumer expectations when it comes to communicating with brands. Jennifer Cannon on July 17, 2019 Conversational marketing technology, including chatbots, has exploded across the martech industry over the past 18 months, and consumer expectations are reflecting its impact. Findings from a recent survey … Continue reading Email and phone communications dominate conversational martech, but chat isn’t far behind
Remington Begg — July 11, 2019 Follow @remingtonbegg — July 11, 2019 When it comes to implementing the latest marketing strategy into your IT company, you’ll want to think about the user experience in relation to Conversational Marketing. Why? Because the first question conversion is critical when implementing a conversational marketing strategy. IF your first … Continue reading The Best IT Company Conversational Marketing Tactics for Your Homepage
