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October 28, 2024 This hedge fund CEO extols the virtues of challenging conversations in the workplace Robyn Grew, the first woman and openly gay CEO of Man Group, says its diversity is an advantage. BY Stephanie Mehta Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week … Continue reading This hedge fund CEO extols the virtues of challenging conversations in the workplace
Reddit AI-Driven Keyword Ad Targeting Follows Conversations by Laurie Sullivan , Staff Writer @lauriesullivan, October 11, 2024 Reddit released a Keyword Targeting feature on Friday, giving advertisers another way to connect with those who engage across Reddit’s communities. Artificial intelligence provides the ability to identify precision in context. The tools broaden contextual options for advertisers. Until now, keyword … Continue reading Reddit AI-Driven Keyword Ad Targeting Follows Conversations
August 21, 2024 Parents are avoiding hard conversations with Gen Z Parents who find a topic difficult are less likely to bring it up even when they think it’s important. BY Shalene Gupta Difficult conversations with parents are rite of passage for childhood, whether it’s about friendship, grades, mental health, or romance. However, a new Gallup … Continue reading Parents are avoiding hard conversations with Gen Z
Creative briefs have been a staple of marketing departments since the 1960s. Is it time to reexamine this relic in light of our current ways of working? Melissa Reeve on May 21, 2024 David Ogilvy famously said, “Give me the freedom of a tight brief.” The sentiment is that the best creative outcomes come … Continue reading From creative briefs to conversations: The key to better marketing alignment
Leading U.S. marketing company Cox Media Group has reportedly been pitching the “futuristic” service to brands on platforms like LinkedIn. Nicola Agius on December 19, 2023 Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has … Continue reading Marketing giant ‘admits it listens to your conversations to sell targeted ads’
By Grace Snelling November 09, 2023 It’s a sad day for long-time readers and editors of the feminist online publication Jezebel. G/O Media, Jezebel’s parent company, is shuttering the brand and laying off its staff after failing to find a buyer for the site. “As of this week, we are making the very, very … Continue reading RIP ‘Jezebel’: The website is shutting down, but the conversations it sparked will live on
By Julia Herbst September 17, 2023 One of the most challenging parts of being a boss—whether you have one direct report or hundreds—is having difficult conversations. Maybe you have an employee who is floundering, or you realize that there’s an unfair pay gap between workers. Maybe you need to be honest about a specific … Continue reading How leaders should approach difficult conversations with employees
Discover the power of conversational email marketing, transitioning from campaigns to personalized interactions to enhance subscriber engagement. Stephanie Trovato on July 25, 2023 Let’s picture this… You’re at Target, scrambling to snag those last-minute items for your dinner party (and maybe some home decor and a dress, because why not?). Out of nowhere, two store … Continue reading From campaigns to conversations: The future of email marketing
A lot of the public’s online conversations are now happening in not-so-public places like Slack, Discord and Telegram. Constantine von Hoffman on August 29, 2022 Pumpkin spice latte (PSL) is a marketer’s dream come true. Introduced by Starbucks in 2003, it has become a cultural icon, created a new consumer product sector and, oh yeah, … Continue reading Pumpkin spice latte and the mystery of the missing consumer conversations
By Tracy Brower February 08, 2022 A critical part of filling your personal and work lives with happiness is cultivating strong relationships. Some of these ties can be deep, meaningful, and longer-term relationships, but they can also be more casual and occasional connections, which are still effective at lifting moods and helping you feel satisfied … Continue reading 4 ways to make time for ‘watercooler conversations’ in the hybrid work setting
