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Tag Archives: conversion

Now Meta is trying to stop OpenAI’s for-profit conversion too

  Now Meta is trying to stop OpenAI’s for-profit conversion too Meta Platforms sent a letter to California Attorney General Rob Bonta urging him to block the move. cheyenne macdonald   Sat, Dec 14, 2024   Reuters / Reuters Meta sent a letter to California’s attorney general on Thursday urging him to stop OpenAI from … Continue reading Now Meta is trying to stop OpenAI’s for-profit conversion too

Use conversion rate as your key email marketing metric

Conversion rate is an under-utilized marketing metric. Here’s how you can use it to understand and optimize list growth, engagement and bottom-line performance.  Jeanne Jennings on November 18, 2024 Many marketing teams are missing out because they think that conversion rate is just one metric. It’s not.  Conversion rate (CR) is the Swiss army knife … Continue reading Use conversion rate as your key email marketing metric

How to use conversion data to enhance top-of-funnel marketing

Here’s how enabling conversion data to inform customer acquisition efforts can help marketers boost performance over time. Ana Mourão on November 21, 2023 Leveraging marketing data is key to continual optimization and driving growth. This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Using bottom-of-funnel data as … Continue reading How to use conversion data to enhance top-of-funnel marketing

Boost’s e-bike conversion kit offers elegant and discreet power

Boost’s e-bike conversion kit offers elegant and discreet power   Daniel Cooper   @danielwcooper There are a number of e-bike conversion kits on the market, all offering ways to electrify your existing wheels. Boost has emerged as an option with a more elegant and easier way of doing things than some of its rivals. Rather … Continue reading Boost’s e-bike conversion kit offers elegant and discreet power

Questions to ask about conversion optimization platforms

Have these questions ready for vendors, internal stakeholders and technology customers. Pamela Parker on February 2, 2023 Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter … Continue reading Questions to ask about conversion optimization platforms

Does your company need a conversion optimization platform?

Organizations should assess business needs, staff capabilities and financial resources when considering whether to adopt this new technology. Pamela Parker on February 1, 2023 Conversion optimization platforms (COPs) enable marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience.   Deciding whether your company … Continue reading Does your company need a conversion optimization platform?

What is a conversion optimization platform?

Here’s why marketers are using this new technology to improve experience and boost ROI. Pamela Parker on January 31, 2023  Over the last several years, digital marketers have been focused on delivering a customer experience (CX) that differentiates them from the competition. Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and … Continue reading What is a conversion optimization platform?

Drive more revenue now: Customer-focused strategies to boost conversion rates by SheerID

Drive conversion rates so stellar, you’ll calculate them twice just to be sure. SheerID on October 27, 2022   The “will-they-won’t-they?” talk about a recession has marketers crunching the numbers on their 2023 budgets and asking, “How can we continue acquiring new customers and keep the ones we already have?” Optimizing your conversion rates with … Continue reading Drive more revenue now: Customer-focused strategies to boost conversion rates by SheerID

Adapting Conversion Funnels to Suit Consumer Behavior in the New Normal

Adapting Conversion Funnels to Suit Consumer Behavior in the New Normal Dmytro Spilka / 21 Mar 2022   From a marketing perspective, digital acceleration has been accompanied by noticeable changes in the purchasing behavior of consumers. Data shows that consumers across several global institutions are shifting to more value-based purchasing – with a greater emphasis … Continue reading Adapting Conversion Funnels to Suit Consumer Behavior in the New Normal