See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Site speed best practices and tools. MarTechBot on October 7, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech … Continue reading Improving site speed for conversions: Best of the MarTechBot
Tag Archives: conversions
4 tips for increasing conversions along the buyer’s journey
Times are changing and marketers need to engage with customers in new ways. Here are four tips to doing just that. Moni Oloyede on August 16, 2024 Times are changing, and marketers are facing new challenges. With the pressure to deliver results and prove the effectiveness of their efforts — often with fewer resources … Continue reading 4 tips for increasing conversions along the buyer’s journey
Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business. Greg Jarboe on April 18, 2024 The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications … Continue reading Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Meta partners with Amazon to streamline advertisers’ conversions
The collaboration, called “the most significant ad product of the year,” lets U.S. consumers buy products while on Facebook and Instagram. Nicola Agius on November 13, 2023 Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. Shoppers in the U.S. can now link their Facebook and Instagram accounts to Amazon, … Continue reading Meta partners with Amazon to streamline advertisers’ conversions
Google rolls out new shopping features to boost conversions
Brands have several new opportunities to reach potential customers including a deals hub and a gift ideas page. Nicola Agius on November 7, 2023 Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. Why we care. Marketers … Continue reading Google rolls out new shopping features to boost conversions
Biggest Google Ranking Factors On Conversions
Biggest Google Ranking Factors On Conversions by Laurie Sullivan @lauriesullivan, March 24, 2023 Whitespark has published the 2023 version of its Local Search Ranking Factors study (LSRF) built on a survey of 44 local SEO practitioners who offer opinions based on hands-on search engine optimization (SEO) work with clients. Survey participants were asked to weight and rank … Continue reading Biggest Google Ranking Factors On Conversions
Events and Conversions — Getting started in Google Analytics 4
In GA4 an Event is an interaction you want to track. Once you tag something as an Event, you then mark it as a Conversion to get it counted. Constantine von Hoffman on October 10, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a multi-part guide … Continue reading Events and Conversions — Getting started in Google Analytics 4
Increase your Website Conversions by 3x with Conversational AI Chatbot
Increase your Website Conversions by 3x with Conversational AI Chatbot Moksha Jain / 12 Jul 2022 Conversational AI chatbots are fantastic for both customer care and marketing automation. They can engage potential customers in meaningful conversations about your products or services before making a pushy pitch (like those annoying telemarketers we all despise!) Chatbots … Continue reading Increase your Website Conversions by 3x with Conversational AI Chatbot
How to get better leads and conversions with Google’s AI
Get more control over Smart Bidding and max out ROI with value-based bidding. Optmyzr on May 10, 2022 If you’re looking for ways to modernize your PPC optimization, you’ve probably come across value-based bidding (VBB). This technique revolves around teaching AI systems at Google and Microsoft what types of conversions you value most. Together with … Continue reading How to get better leads and conversions with Google’s AI
The 5 Best SaaS Website Examples (+Best Practices to Drive Conversions)
Alejandra Zilak January 12, 2022 Software as a Service (SaaS) brings a lot of benefits to businesses everywhere — it’s usually lower in cost than traditional software, it saves time since there’s no installation required, and it makes it a lot easier for teams to collaborate, regardless of where in the world they’re working. While … Continue reading The 5 Best SaaS Website Examples (+Best Practices to Drive Conversions)