By Nate Berg Calgary was ahead of the curve, but the curve was heading downward. Long before the pandemic locked down cities and drained workers from downtowns, Calgary saw its office life dry up almost overnight, spurring it to become a pioneer in the suddenly pertinent, possibly city-saving business of converting empty office buildings into … Continue reading How Calgary blazed the trail for converting offices to housing
Nicole Blanckenberg October 11, 2021 Here’s the thing: a call-to-action can make or break even the most comprehensive eCommerce marketing strategy. CTAs may seem like the cherry on the top of your PPC campaign, landing page, email, or on-site marketing campaign, but this marketing element affects your conversion rates directly and dramatically. And when you … Continue reading 17+ Call-to-Action Examples: How to Create Converting eCommerce CTAs for All Marketing Channels
Charly Mostert August 11, 2021 So you just launched a new pay-per-click (PPC) campaign and you’re not getting any leads or conversions. What should you do? Step 1: Don’t freak out, and learn from the data you’re getting. Don’t make large changes to your strategy too early. Instead, allow your campaigns to run until you … Continue reading Why Aren’t My PPC Leads Converting & How Do I Fix It?
Derek Cosgrove March 10, 2021 seoplus+ has been a Shopify partner for nearly five years. Over this time, we’ve talked with hundreds of online store owners – from national chains to brand new local boutiques. The most common concern or frustration we hear from store owners has to do with low conversion rates. New store … Continue reading 10 Reasons Your eCommerce Website is Not Converting
Brianna Lucido March 2, 2021 In general, people are pretty intuitive. Shoppers can tell whether a brand has made an effort to understand and cater to their needs. Creating an accessible and enjoyable ecommerce customer journey goes a long way to boost customer loyalty and, in turn, your conversion rate. Let’s first take a look … Continue reading How to Create a High Converting Ecommerce Customer Journey
Liz Papagni — March 9, 2020 Social media has absolutely revolutionized the many ways that brands can market to potential buyers. Through the ability to reach vast numbers of people, exposure to new brands is now easier than ever. Brand communities give products and their makers a chance to cultivate dedicated audiences that help boost … Continue reading Convincing and Converting Buyers Through Social Media Marketing
Dave Colgate — February 1, 2020 Effective retail SEO strategies to help marketers optimise across complex consumer journeys and convert as much traffic as possible. Optimising a retail website for search is one of the most challenging things you can do in SEO. For one thing, you’re not only competing against other retailers but Google’s … Continue reading 5 Retail SEO Tips for Converting Traffic Into Customers
Jake Rheude — December 3, 2019 Follow @jakerheude If you want to convert on your landing page – sales, sign-ups, etc. – then you need traffic. But if you have the traffic and you’re still not converting, that means there’s a problem with the landing page itself. It’s time to take a critical eye to … Continue reading 8 Reasons Why Your Landing Pages Aren’t Converting High Enough
Jon-Mikel Bailey — November 20, 2019 Follow @jonmikelbailey As you take stock of the year and look back on all of your marketing efforts, now is a good time to take a hard look at your website. Your website is many things: Your virtual sales department The hub of your marketing and communications outreach An … Continue reading Is Your Website Busy Converting, or Just Busy?
Ana Gotter — November 20, 2019 Follow @ana_gotter Gone are the days when brands can rely on a single video and hope it will appeal to their entire audience, using generic content for mass appeal. Now, with users regularly seeing custom-for-them videos regularly on Facebook sharing birthday messages, their top fans, and their best memories … Continue reading How You Create High Converting Facebook Personalized Video Ads
