Tag Archives: Converting

PPC Landing Pages Not Converting? 10 Ways to Optimize

Khushboo Aulakh — November 1, 2019 Landing pages form the backbone of any PPC campaign. All the keywords, ad copy, and targeting in your PPC account are instrumental in getting visitors to your landing page, but are you keeping visitors engaged? Are they taking the action you want them to take? If you find yourself … Continue reading PPC Landing Pages Not Converting? 10 Ways to Optimize →

How to Use Audience Awareness to Create Higher Converting Post-Click Landing Pages

Website Landing Pages

Tyson Quick — August 27, 2019 — August 27, 2019 Even the most “optimized” landing pages — with a clean design, simple form, compelling image, strong value proposition, etc.— will fall short if it’s intended to serve your entire audience. That shortcoming continues to be more costly. PPC campaigns are more expensive; organic search is … Continue reading How to Use Audience Awareness to Create Higher Converting Post-Click Landing Pages →

How to Create a High Converting Pricing Page

Website Landing Pages

Jared Atchison — May 15, 2019 — May 15, 2019 If you own an ecommerce store, think about your pricing page for a second. Are you confident that it’s optimized to convert people from visitors to paying customers? There’s a lot to consider when designing and creating your pricing page, and it can be tough … Continue reading How to Create a High Converting Pricing Page →

Email Copywriting 101: Five Steps to Better Converting Emails

Copywriting

Patti Haus — March 7, 2019 — March 7, 2019 “Email marketing is dead.” That’s what a digital marketer told me while trying to sell me his messenger bot software. But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing … Continue reading Email Copywriting 101: Five Steps to Better Converting Emails →

5 Crucial Elements of a High Converting Small Business Website

Small Business Tools

Daniel Ndukwu — February 26, 2019 Follow @daniel_ndukwu — February 26, 2019 You spent time, money, and a lot of energy to build a valuable website. When you were making that investment, you expected certain things right? Traffic Leads Sales The list goes on. Here’s a hard truth. You can have all the traffic in … Continue reading 5 Crucial Elements of a High Converting Small Business Website →

Landing Pages Best Practices! How to Solve the Labyrinth of Converting Landing Pages

Website Landing Pages

Lorraine Pavel — January 29, 2019 Follow @marketdigibook — January 29, 2019 “Never judge a book by its cover” is a well-known cliché, but the cover is the detail that sells a book, the cover and the several paragraphs description on the back. Landing pages are pretty much the same and have the same mission. … Continue reading Landing Pages Best Practices! How to Solve the Labyrinth of Converting Landing Pages →

Converting Ad Sets to Income – Part 2

Olga Loginova — December 31, 2018 Follow @aitarget_com — December 31, 2018 The second half of Aitarget’s how-to guide for fintech companies to improve their online creatives and outperform the competition In part one, we shared how advertisers have such little time to capture social media users’ attention (average users spend only 2.5 seconds interacting … Continue reading Converting Ad Sets to Income – Part 2 →

Converting Ad-sets to Income – Part 1

Olga Loginova — December 17, 2018 Follow @aitarget_com — December 17, 2018 Aitarget’s how-to guide for fintech companies to improve their online marketing, address weaknesses, and outperform the competition One Mississippi, two Mississippi, three Mississippi. Three seconds. According to Facebook’s own data, that’s more time than the average social media user spends interacting with a … Continue reading Converting Ad-sets to Income – Part 1 →

5 Secrets to Converting Visitors and Attracting Customers

Customer Acquisition

Helen Cartwright — August 30, 2017 — August 30, 2017 So much advice for business websites involves generating leads and securing loyal followers. Having a horde of raving fans is wonderful. It keeps you motivated, gives you consistent feedback and lets you know that you’re on the right track. But, visitors alone don’t make your … Continue reading 5 Secrets to Converting Visitors and Attracting Customers →

Try This Website Teardown “Twist” to Know What Stops Real Users From Converting

Conversion Management

David Parmelee — August 23, 2017 Follow @DavidParmeleeUX — August 23, 2017 FirmBee / Pixabay Whether you have created a landing page for idea validation or have built a stable release for your flagship product, few results are more unsettling than launching to silence or getting a great deal of traffic with a low conversion … Continue reading Try This Website Teardown “Twist” to Know What Stops Real Users From Converting →