How marketers can adapt their data strategies to third-party cookie deprecation. Corey Patterson on January 26, 2022 Marketers around the world are anxiously awaiting the deprecation of third-party cookies, searching for ways to adapt their campaigns. At our MarTech conference, Sharon Kratochvil, Vice President of Global Analytics at Michael Kors, talked about the strategies her … Continue reading 3 ways marketers can prepare for a cookieless future
Paul Morris October 26, 2021 Third-party cookies have fuelled the growth of digital advertising since as far back as the mid-nineties, giving advertisers the unique ability to track people across the web and build robust user profiles based on their browsing behaviour. These tiny pieces of code are actually small text files with an ID … Continue reading What Will a Cookieless Future Mean for Marketers?
How Brands Can Best Navigate The Cookie-less Future by Josh Perlstein , Op-Ed Contributor, October 8, 2021 There are massive changes afoot in the digital ecosystem related to consumer privacy, government regulation, and big-tech player moves, with far-reaching implications for brands and digital marketers. As the industry prepares for the elimination of third-party cookies, the … Continue reading How Brands Can Best Navigate The Cookie-less Future
Joe Martinez April 16, 2021 As Facebook’s iOS 14 policies are starting to come into effect along with Google’s recent announcement on privacy updates, advertisers are realizing that the way we used to target and market users is going to change if it has not already. The details about what is changing can be found … Continue reading 4 Ways to Collect Valuable First-Party Data in a Cookieless World
Plus, the difference between B2C and B2B marketing Henry Powderly on February 10, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your … Continue reading Interoperable cookieless IDs and App Annie’s AI tool: Wednesday’s daily brief
Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates by Laurie Sullivan @lauriesullivan, February 4, 2021 Outreach Strategists, a Houston-based public affairs and communications agency, uses an identity resolution and audience platform with help from Adform and Semcasting that relies on a federated ID rather than a cookie-workaround. “In the past we would wait for days … Continue reading Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates
Mapping Marketers’ Next Moves In Tech’s Privacy-Focused Future AdExchanger, Wednesday, December 23, 2020 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Luke Taylor, COO at TrafficGuard. Tech’s push for a privacy-focused future is impacting everyone from publishers to … Continue reading Privacy In The Cookie-Less Future
42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance by Laurie Sullivan , Staff Writer @lauriesullivan, October 22, 2020 Despite industry-wide concern about the disappearance of cookies in advertising, only 40% of marketers say they are preparing and 48% are worried that their companies won’t be able to provide impactful performance … Continue reading 42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance
Paul Dughi October 6, 2020 We’re in for some big changes when it comes to tracking and advertising. While government regulators are making noise about taking action against major tech companies, the industry has not-so-quietly been making a couple of key changes that could lead to a cookie-less future. Cookies are those things websites use … Continue reading Big Changes Coming to Digital Ad Tracking: A Cookie-less Future?
Paula Chiocchi September 10, 2020 In case you haven’t noticed, many browsers are now in the process of removing third-party cookies. This, combined with the guidelines set forth by new privacy regulations, means cookies can no longer be used by digital marketers to identify the behaviors and the people behind the clicks – the individuals … Continue reading 4 Ways for Digital Marketers to Prepare for a Cookie-Less Future
