Adtech platform Quantcast is back in education mode, explaining to customers that Google has not saved cookies. They’re going away and something will replace them. Kim Davis on September 3, 2024 “At the moment, I feel like the industry has stalled; there’s not much innovation happening because everyone is waiting to see what Google … Continue reading One way or another, cookies are going away
Third-party cookies will become less reliable and less common, but let’s not forget why they exist in the first place. Greg Krehbiel on August 30, 2024 Ever since Google threatened to eliminate third-party cookies, there’s been a steady drumbeat that websites should switch to first-party data, which, many say, is better anyways. While it’s … Continue reading It’s time to re-think our rejection of third-party cookies
Cookies or no cookies, first-party data is your competitive edge. Find out how to build a robust data strategy for the future. Sam Shennan on August 8, 2024 Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. You might think … Continue reading Why first-party data still reigns even with Google keeping third-party cookies
Skepticism, approval and mixed feelings: people have a lot to say about Google’s reversal on third-party cookies. Anu Adegbola on July 26, 2024 After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. Unsurprisingly, participants in the advertising ecosystem … Continue reading Mixed reactions from ad ecosystem to Google keeping cookies
In a surprise move, Google announced that Chrome users will have choices going forward that include the third-party cookie experience. More UPDATES. Kim Davis on July 23, 2024 Google said (September 14, 2024) it will not deprecate third-party cookies in the Chrome browser, an about face that left the advertising industry stunned. It will, … Continue reading Third-party cookies will not be deprecated from Chrome
Google isn’t killing third-party cookies in Chrome after all The advertising industry can heave a sigh of relief. pranav dixit Mon, Jul 22, 2024 ASSOCIATED PRESS Google won’t kill third-party cookies in Chrome after all, the company said on Monday. Instead, it will introduce a new experience in the browser that will allow … Continue reading Google isn’t killing third-party cookies in Chrome after all
Advertisers, Publishers Are Done Dunking Cookies by Laurie Sullivan , Staff Writer @lauriesullivan, May 10, 2024 “Happenstance.” That’s how Quantcast CTO Peter Day described the UK Competition and Markets Authority’s dominance over Google’s roadmap to deprecate browser cookies. Looking up the word, happenstance, to define it correctly, is “a chance situation,” the description read. “I’m not … Continue reading Advertisers, Publishers Are Done Dunking Cookies
It’s been one step forward, two steps back for Google’s Privacy Sandbox as the IAB Tech Lab and other adtech players weigh in. Kim Davis on March 7, 2024 Can it be that it was all so simple then? Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari … Continue reading Goodbye to cookies: Digital advertising’s leap in the dark
OpenX Deal Library will compare alternatives to cookies Maybe we’ll start to find out which alternatives to cookies work best. Kim Davis on February 2, 2024 Omnichannel SSP OpenX is launching a Cookieless Deal Library that will allow advertisers to test and activate campaigns across a wide range of alternatives to third-party cookies. … Continue reading OpenX Deal Library will compare alternatives to cookies
Sentry.io shares its story of what went right and wrong getting rid of cookies and how they’re now doing marketing. Constantine von Hoffman on January 30, 2024 How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals … Continue reading How one tech company is doing marketing without cookies
