As Google takes the first steps to remove third-party cookies from Chrome, what is the true state of play of the possible alternatives? Kim Davis on January 17, 2024 “I’m actually shocked because I really just thought they were going to be regulated away, but yes, they started out with 32 million folks, so it’s … Continue reading Alternatives to third-party cookies: The state of play
Tag Archives: Cookies
Google is allowing select sites to delay phase out of third-party cookies
Google is phasing out third-party cookies this fall, but some sites will be able to temporarily re-enable them until the year end. Nicola Agius on January 8, 2024 Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced … Continue reading Google is allowing select sites to delay phase out of third-party cookies
Google has started phasing out third-party cookies
A new tool that defaults to restricting third-party cookies is now being rolled out to 1% of Chrome users globally. Nicola Agius on January 4, 2024 Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users … Continue reading Google has started phasing out third-party cookies
Advertisers Spit Out Cookies, Tracking What Readers Read In 2023
Advertisers Spit Out Cookies, Tracking What Readers Read In 2023 by Laurie Sullivan , Staff Writer @lauriesullivan, December 21, 2023 Brands often encounter challenges in planning timely and relevant campaigns, according to Riley Mackey, associate media director at Charts + Darts, a full-service agency. Mackey said the company relies on tools like Teads Media Barometer that provides insights … Continue reading Advertisers Spit Out Cookies, Tracking What Readers Read In 2023
Google will start phasing out third-party cookies in weeks with new feature
Google is rolling out a new feature in January that will impact 1% of randomly selected Chrome users globally. Nicola Agius on December 14, 2023 Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The Tracking Protection tool will be rolled out on January 4, 2024, to … Continue reading Google will start phasing out third-party cookies in weeks with new feature
How To Get Around Third-Party Cookies For Targeting
How To Get Around Third-Party Cookies For Targeting by Cory Treffiletti , Featured Contributor, August 23, 2023 The digital media ecosystem has a love/hate relationship with cookies. If you aren’t Google, you love them. If you are Google, you hate them. And when I speak to other marketers, most of them are preparing for a … Continue reading How To Get Around Third-Party Cookies For Targeting
CMOs say the end of third-party cookies is both a major challenge and a good thing
Google will end third-party cookie support in Chrome in a little more than a year. CMOs are nervous but welcome the change, Constantine von Hoffman on August 10, 2023 The majority of CMOs say losing third-party cookies poses a major challenge, but will be a positive development, according to a new survey. Some 72% of … Continue reading CMOs say the end of third-party cookies is both a major challenge and a good thing
Google To Disable 1% Of Third-Party Cookies In Chrome
Google To Disable 1% Of Third-Party Cookies In Chrome by Laurie Sullivan @lauriesullivan, May 18, 2023 Google plans to deprecate third-party cookies for 1% of Chrome users in the first quarter of 2024 to support developers conducting real-world experiments that assess readiness and effectiveness without third-party cookies. To prepare for a web without third-party cookies, … Continue reading Google To Disable 1% Of Third-Party Cookies In Chrome
Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options by Laurie Sullivan , Staff Writer @lauriesullivan, May 12, 2023 Some 60% of participants to a recent survey agreed that user tracking will soon become obsolete, but more than 40% are not familiar with targeting technologies other than advertising identifiers. Ogury, a company focused on personified … Continue reading Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
75% of marketers still rely heavily on third-party cookies
45% of marketers are spending at least half their budgets on campaigns and other activations based on third-party cookies. Chris Wood on March 9, 2023 Cookie-based advertising is on its last legs, but not enough marketers have moved on. A full 75% of marketers still rely heavily on third-party cookies, according to a new Adobe … Continue reading 75% of marketers still rely heavily on third-party cookies