Tag Archives: Cookies

Google Says Automation Will Support Advertisers In A World Without Cookies

Google Says Automation Will Support Advertisers In A World Without Cookies by Laurie Sullivan @lauriesullivan, December 19, 2022 Google has offered an in-depth look at how automation will pick up where cookies leave off when targeting ads without browser cookies. The company is collaborating with the advertising industry to transition to new private ad technologies … Continue reading Google Says Automation Will Support Advertisers In A World Without Cookies →

No Cookies? Retention.com Helps Provide Privacy-First Actionable Data

Cookieless Targeting

No Cookies? Retention.com Helps Provide Privacy-First Actionable Data Brad Anderson / 29 Nov 2022 The ongoing struggle over safe data management continues to heat up. Third-party cookies have had a bad rap for years, and while their future for providing actionable data remains murky, it doesn’t look good. This leaves businesses scrambling to look … Continue reading No Cookies? Retention.com Helps Provide Privacy-First Actionable Data →

How companies are leveraging clean rooms and first-party data as cookies vanish

Cookieless Targeting

Remain competitive with campaign insights and customer segmentation with the help of clean room partners. Chris Wood on November 17, 2022 Even though it’s harder than ever for marketers to get customer data, customers demand the same high level of relevance when they hear from companies. To gain better campaign performance with less readily available … Continue reading How companies are leveraging clean rooms and first-party data as cookies vanish →

Google Delays Phasing Out Cookies In Chrome Until 2024

Cookieless Targeting

Google Delays Phasing Out Cookies In Chrome Until 2024 by Laurie Sullivan @lauriesullivan, (July 29, 2022) Google said in a statement that it will once again delay the replacement of third-party cookies — a practice long used by advertisers to target advertisements to consumers. Anthony Chavez, vice president of Privacy Sandbox, said in a blog … Continue reading Google Delays Phasing Out Cookies In Chrome Until 2024 →

Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns

Cookieless Targeting

Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns by Laurie Sullivan @lauriesullivan, June 22, 2022 Adform released research at the Cannes Lions festival showing that first-party IDs deliver significant uplift and scale on programmatic ad campaigns running with its ID Fusion solution. The company commissioned PwC to work with OMD Norway and … Continue reading Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns →

Google’s Simpler Way For Europeans To Reject Cookies Starts Rolling Out

Cookieless Targeting

Google’s Simpler Way For Europeans To Reject Cookies Starts Rolling Out by Laurie Sullivan , Staff Writer @lauriesullivan, April 22, 2022 Google has developed a feature that gives users of its search engine and YouTube in Europe a new cookie choice — one they can accept or reject with one click while signed out or in … Continue reading Google’s Simpler Way For Europeans To Reject Cookies Starts Rolling Out →

Privacy Search Engine Finds 40-Plus Trackers, Cookies On CNN, Fox News

Privacy

Privacy Search Engine Finds 40-Plus Trackers, Cookies On CNN, Fox News by Laurie Sullivan @lauriesullivan, January 18, 2022 Startpage, a privacy search engine, on Tuesday released the Startpage Privacy Protection browser extension for free download on Chrome and Firefox. The extension enables people to browse the Internet more securely, automatically blocking first- and third-party trackers, … Continue reading Privacy Search Engine Finds 40-Plus Trackers, Cookies On CNN, Fox News →

Third-Party Cookies: Then, Now And How To Move Forward

Cookieless Targeting

Third-Party Cookies: Then, Now And How To Move Forward by Alvin Glay , Op-Ed Contributor, November 5, 2021 Marketing professionals currently find themselves in a position where consumers and governments will no longer tolerate some of the tracking technologies and strategies that have historically been standard practices for brands, corporations, and agencies.Why are third-party cookies … Continue reading Third-Party Cookies: Then, Now And How To Move Forward →

Clarity in an uncertain future: Cookies, privacy, and marketing roadblocks

Cookieless Targeting

A call for true personalization. Cheetah Digital on October 19, 2021 This isn’t news for brand marketers, but I need a fitting intro. At Signals21 this week, we took a deep dive into how Google has cemented plans to comprehensively curtail third-party cookie tracking within the next couple of years, and Firefox, Safari et al. … Continue reading Clarity in an uncertain future: Cookies, privacy, and marketing roadblocks →

LiveIntent And OpenX Partner On Email-Based Alternative To Third-Party Cookies

Cookieless Targeting

LiveIntent And OpenX Partner On Email-Based Alternative To Third-Party Cookies by Ray Schultz , September 10, 2021 Marketing platform LiveIntent has integrated its email-based Authenticated Bridge framework and nonID addressable media solution into the OpenX bidstream. An expansion of the firms’ existing partnership, the arrangement will allow publishers and marketers to apply insights garnered from … Continue reading LiveIntent And OpenX Partner On Email-Based Alternative To Third-Party Cookies →