LiveIntent And OpenX Partner On Email-Based Alternative To Third-Party Cookies by Ray Schultz , September 10, 2021 Marketing platform LiveIntent has integrated its email-based Authenticated Bridge framework and nonID addressable media solution into the OpenX bidstream. An expansion of the firms’ existing partnership, the arrangement will allow publishers and marketers to apply insights garnered from … Continue reading LiveIntent And OpenX Partner On Email-Based Alternative To Third-Party Cookies
Tag Archives: Cookies
Ready to Leave Cookies Behind? Steps to Become a First-Party Data Expert
Stephanie Shreve August 20, 2021 It’s no secret that third-party cookies are on their way out. Consumers have demanded more control over the data they share, and government regulations and browsers followed suit. According to StatCounter, we can expect an 82% decline in addressable media with the loss of third-party cookies. This equates to a … Continue reading Ready to Leave Cookies Behind? Steps to Become a First-Party Data Expert
Cookies Or Not, Consumers Expect Marketers To Know Them
Cookies Or Not, Consumers Expect Marketers To Know Them by Laurie Sullivan @lauriesullivan, June 18, 2021 It would be an understatement to say online shopping has undergone a major transition in the past year. Adoption of real-time payments grew by 41% in 2020, and consumers flocked online to buy their groceries. And while online shopping … Continue reading Cookies Or Not, Consumers Expect Marketers To Know Them
Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences
Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences by Laurie Sullivan , Staff Writer @lauriesullivan, June 15, 2021 Cookies are crumbling, making it more difficult for marketers to target consumers with ads — but it just means they are spending more time focusing on the customer experience. Cisco customers’ buying cycle is about 16 … Continue reading Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences
Publishers Grapple Over Email, Contextual Targeting To Replace Third-Party Cookies
Publishers Grapple Over Email, Contextual Targeting To Replace Third-Party Cookies by Laurie Sullivan , Staff Writer @lauriesullivan, May 3, 2021 Publishers can’t expect readers to log into their website to read the content if they can view it without a subscription. Jana Meron, senior vice president of programmatic and data strategy at Insider, says: “At best, you’re … Continue reading Publishers Grapple Over Email, Contextual Targeting To Replace Third-Party Cookies
Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail Suggests
Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail Suggests by Laurie Sullivan @lauriesullivan, April 28, 2021 Enterprise ad-tech company FatTail on Wednesday released data detailing the potential growth of premium programmatic deals and inventory. FatTail conducted the study with Beeler.Tech, which focuses on connecting people, and CoLab Media Consulting, a consulting and marketing … Continue reading Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail Suggests
Targeting Without Cookies? Time to Embrace Contextual Advertising
Erin Hynes April 6, 2021 Behavioural targeting has long been the default targeting method on a marketer’s programmatic campaign checklist. Since the 1990s, the cookie has made tracking in-browser user behaviour a useful tool for targeting digital ads towards receptive consumers. But with consumer demand and new regulations around online privacy, this is changing—which means … Continue reading Targeting Without Cookies? Time to Embrace Contextual Advertising
Does Google’s FLoC alternative to third-party cookies make sense?
If the battery of addressability alternatives becomes too confusing, will contextual advertising resurge? Kim Davis on February 8, 2021 It’s common knowledge that Google Chrome will deprecate third-party cookies in the near future — likely in 2022. Possible alternatives to preserve addressability are being floated, among them initiatives springing from Chrome’s Privacy Sandbox. But are … Continue reading Does Google’s FLoC alternative to third-party cookies make sense?
Using AI to replace cookies with context
Mediavine explains how AI-powered contextual advertising (and persistent IDs) will help fill the cookie gap. Kim Davis on December 3, 2020 Advertisers and publishers are scrambling to find alternatives to the third-party cookies which have been prime way of understanding audiences and their interests, but which are soon to be history. One alternative, which seems … Continue reading Using AI to replace cookies with context
The death of cookies and the threat to digital marketing
The demise of third-party cookies could disrupt targeted advertising, but marketers are determined not to let that happen. Kim Davis on August 18, 2020 “The pressing issue is that there will be significant disruptions in how business is done in addressable media. Proper solutions need to be devised that enable the economic model of digital … Continue reading The death of cookies and the threat to digital marketing
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