Tag Archives: Copy

Powerful Ad Copy Hack That Got Me 9X More Webinar Registrations

Webinars Marketing

Sarah Salamat July 29, 2020 Paul Hartford is a waiter who served many celebrities from Paris Hilton to Elton John throughout his career. In his book Waiter to the Rich and Shameless, he talks about how personalising wine recommendations to Johnny Depp’s taste made the difference between a modest tip and $ 2,500 tip. It … Continue reading Powerful Ad Copy Hack That Got Me 9X More Webinar Registrations →

7 Reasons Your Company Should Hire a Website and Blog Copy Editor

Website Special Guidelines

Matt Brennan — June 12, 2020 A website and blog copy editor can provide tremendous value to your company. Here’s a little more on how… Your marketing content is an extension of your business and your brand. It should deliver the benefits of your product or service to your audience in an easy-to-understand manner. These … Continue reading 7 Reasons Your Company Should Hire a Website and Blog Copy Editor →

How to Tweak Your Ad Copy, Creative, and Offering When Running Facebook Ads in the COVID-19 Climate

Facebook Advertisement

Renata Ekine — April 10, 2020 During a crisis, many people turn to Social Media to inform themselves, to interact with loved ones and browse the feed looking for an escape. Social Media usage increases and where the consumer is, the marketer should follow, right? Kind of! In this article, we will explain why you … Continue reading How to Tweak Your Ad Copy, Creative, and Offering When Running Facebook Ads in the COVID-19 Climate →

7 Ways to Write More Like-able Social Media Copy

Social Media Posts

Mary Lister — March 7, 2020 So your company decided that it’s about time to start engaging with an audience on social media. That probably means you’re going to run some social advertising (Facebook Ads, anyone?) and establish a brand presence on Instagram, Facebook, LinkedIn, Twitter, and maybe even some other social media networks. Image … Continue reading 7 Ways to Write More Like-able Social Media Copy →

Copy Testing: Why It’s Necessary & How to Make It Work

A/B Testing Process

Brad Smith — December 2, 2019 Follow @bsmarketer Online advertising is expensive. And spend keeps going up—in the next couple years, digital ad spend will hit the $ 500 billion mark. Image source The reason is simple: Everybody’s doing it. So, to outperform your competitors, you need to keep optimizing your campaigns to make sure … Continue reading Copy Testing: Why It’s Necessary & How to Make It Work →

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