Amanda Clark — April 3, 2017 Follow @GrammarChicInc— April 3, 2017 We’re big believers in using Facebook as a channel for good, engaging content—but as we’ve noted in the past, content marketing isn’t necessarily sufficient all on its own. Facebook increasingly forces marketers to pair their organic content with paid ads; if you don’t play … Continue reading How to Write Copy for Facebook Ads
Wondering where to begin with ad copy testing? Columnist Jason Puckett shares some ideas to get you started. Jason Puckett on March 15, 2017 One of the most important attributes of a successful PPC manager is the ability to incorporate new technologies in existing management strategies. With the official sunset of AdWords standard text … Continue reading 10 AdWords ad copy testing ideas you can use right now
Jason Obenhaus — March 2, 2017 Follow @JObenthehaus— March 2, 2017 You’re probably used to hearing about the importance of leveraging Facebook in your digital marketing. Your customers are already using Facebook to connect with friends and family, so why not use it to connect with them through your business? It makes sense considering people … Continue reading How Do I: Write Compelling Facebook Ad Copy?
Columnist Jason Puckett explains how you can apply knowledge about human behavior to improve ad copy and increase click-through rate. Jason Puckett on February 15, 2017 Studying psychology as it relates to marketing is no new concept. Using emotions to drive decision-making is a theory that marketers have been taking advantage of since … Continue reading How to use psychological principles to improve ad copy
Ad copy implementation and testing for Single Keyword Ad Groups (SKAGs) can be difficult; use columnist Jason Puckett’s hack to make your life easier. Jason Puckett on January 12, 2017 The testing and implementation of ad copy in AdWords has become increasingly important — and increasingly difficult. This is a result of the paradigm shifts … Continue reading Ad copy hack for your AdWords pathways
Brian Horvath — January 6, 2017 Follow @BrianHorvathINC— January 6, 2017 When starting off in online marketing, you may feel a little bit under water. From content writing to media outreach, everything seems like a challenge. One of the most difficult things you can be involved in as an online marketing is creating a sales … Continue reading The 5 Point Copy Formula for High Converting Sales Pages
Lianna Patch — December 19, 2016 — December 19, 2016 Would you rather buy this candle… Or this candle? And which would you be willing to pay a bit more for? They’re both candles. They have one job: make my house smell like the holidays. But call me crazy if the second description doesn’t make … Continue reading The Complete Guide to Writing Product Copy That Sells Itself (+ 19 Examples to Get You Started Now)
Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score. Jason Puckett on October 27, 2016 Incorporating live inventory and pricing data into your ads is an interesting concept and something many companies would like … Continue reading Pull live inventory data from your product database and place it in your search ad copy
by Virginia Franco Follow @VAFrancoResumesOctober 5, 2016 When LinkedIn first got its’ start, with just 4500 members according to LinkedIn’s About Us page, all you needed to appear cutting-edge was a LinkedIn account. Once word spread and more joined the ranks of LinkedIn, a resume cut-and-paste was still sufficient to differentiate yourself from the competition. … Continue reading Your Resume & LinkedIn Must Complement – Not Copy – One Another
by Mark Simmons Follow @mixeddigitalSeptember 23, 2016 SEO is far from predictable, but basing your content on the 7 essential components of great SEO copy listed here will help you meet and even exceed today’s high quality content and SEO standards. 1. Well Thought Out Meta ContentIf you’re not taking advantage of Meta content (titles … Continue reading 7 Easy Tips For Great SEO Copy
