Tag Archives: Copy

7 Easy Exercises to Help You Write Better Copy

by Jake KilroyAugust 12, 2016 Copywriting is a balancing act. To succeed, you should have the resolve of the world’s greatest author and the insight of the company’s sharpest salesperson. But that’s not exactly an easy task. You want to get crafty, but you need to make an impact. Your words need to resonate like … Continue reading 7 Easy Exercises to Help You Write Better Copy →

3 signs your landing page copy is leaving your visitors high and dry

Website Landing Pages

Are your PPC landing pages failing to convert, despite getting great traffic? Columnist Khalid Saleh explains why your landing page copy might be to blame — and how you can fix it. Khalid Saleh on July 22, 2016 There are few things more important for conversion rate optimization than your landing page copy. If your … Continue reading 3 signs your landing page copy is leaving your visitors high and dry →

I Analyzed the Copy on 87 SaaS Startup Landing Pages — Here’s What I Found

Website Landing Pages

by Benjamin Brandall June 25, 2016June 25, 2016 The copy on your SaaS startup’s landing page is one of the major factors that determines whether your product lives, or dies a horrible death. Unbounce cites headlines as the single most important element of a landing page, and that’s for good reason. Several decades back, advertising … Continue reading I Analyzed the Copy on 87 SaaS Startup Landing Pages — Here’s What I Found →

Influencing with ad copy: how to truly drive action

Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers’ decision-making brains to drive clicks and conversions. Purna Virji on June 24, 2016 Persuasion. Influence. Psychology. The conversion rate optimization (CRO) crowd is adept at tapping into these to drive the actions of their audiences. When it … Continue reading Influencing with ad copy: how to truly drive action →

PPC Ad Copy: Increase Conversions with These 4 Tested and Proven Tips

PPC Strategies

by Joei Chan June 7, 2016 Follow @joeeiJune 7, 2016 “It’s just 75 characters. It’ll be quick.” Anybody who’s written PPC copy knows that’s a lie. Yes, PPC copy is mostly short. But it can also be the toughest to nail. You need to be data-driven and creative at the same time. Hit the pain … Continue reading PPC Ad Copy: Increase Conversions with These 4 Tested and Proven Tips →

5 Home Page Copy Fails that Drive Prospects Away

Website Landing Pages

by Carrie Dagenhard May 29, 2016May 29, 2016 Your website’s home page is a lot like an online dating profile. You painstakingly pore over the copy and design, making sure each element shows your company in the best possible light. You strive to capture all of your most attractive qualities. It’s a balancing act: You … Continue reading 5 Home Page Copy Fails that Drive Prospects Away →

Journey to better paid search ROI with this travel ad copy data

Return On Investment - ROI

School’s nearly out, and it’s time for summer vacations. Contributor John Cosley shares data on what travel-related keywords and creative approaches are paying dividends for advertisers in the sector. John Cosley on May 26, 2016 As spring has truly sprung and summer is just around the corner here in the US, many travel brands … Continue reading Journey to better paid search ROI with this travel ad copy data →

Same Content on Different Social Networks — 8 Social Media Posts You Can Totally Copy

Social Media Utilization

by Maria Peagler May 24, 2016 Follow @sm_onlineclassMay 24, 2016 You’re ready to write your next social media post . . . . . . but how do you tailor it to take advantage of each social network’s unique features & capabilities? That’s what you’ll learn in this post. We’re keeping it simple, using a … Continue reading Same Content on Different Social Networks — 8 Social Media Posts You Can Totally Copy →

10 Tips to help in Writing Better Ad Copy for Paid Search (Google AdWords + Bing Ads)

by Matthew Trant April 24, 2016 Follow @mattjtrantApril 24, 2016 Relevance (Ad/Keyword and User Intent) Through a well-structured paid search account (Account > Campaign > AdGroup > Keyword) writing relevant ad copy should be one of the easiest things to accomplish. Keep in mind the set of keywords that you are bidding on and try … Continue reading 10 Tips to help in Writing Better Ad Copy for Paid Search (Google AdWords + Bing Ads) →

10 Steps to Improve Your Website Copy

Website Special Guidelines

by Donna Papacosta March 21, 2016 Follow @donnapapacostaMarch 21, 2016 Is your website pulling its weight? As an essential element of your marketing efforts, your site needs to attract prospects, and keep them around long enough to see what you offer. Ideally, the site would give them a reason to return, and to share their … Continue reading 10 Steps to Improve Your Website Copy →