by Donna Papacosta March 21, 2016 Follow @donnapapacostaMarch 21, 2016 Is your website pulling its weight? As an essential element of your marketing efforts, your site needs to attract prospects, and keep them around long enough to see what you offer. Ideally, the site would give them a reason to return, and to share their … Continue reading 10 Steps to Improve Your Website Copy
by Joe Gillespie February 3, 2016February 3, 2016 Millions of business blogs exist online, attracting visitors to companies’ websites and establishing businesses as trusted authorities in their respective industries. From an inbound marketing standpoint, blogging produces a wide range of benefits, including a 67 percent increase in leads over businesses that do not post B2B … Continue reading 4 Tips for Instantly Improving Your Blog Copy
by Rick Whittington November 22, 2015 Follow @rickwhittingtonNovember 22, 2015 Did you know that marketers who invest in optimization have higher conversion rates? Using data-driven best practices, A/B testing and other forms of marketing data can boost your company’s lead generation potential. Research indicates that marketers are focusing effort and budget on conversion optimization, which … Continue reading 10 Ways to Optimize Your Landing Page Copy for Maximum Conversions
by Suzanne Hoenig November 22, 2015November 22, 2015 TL;DR (Too Long; Didn’t Read) Is it okay to duplicate content in the social media echo chamber?Yes. It’s okay to add your two cents. It lets us know how you think. It helps your tribe find you. (It’s not okay to plagiarize.) Just because several somebodies have … Continue reading On Social Media Guilt, Overwhelm, And Being A Content Copy Cat
by Elna Cain November 14, 2015November 14, 2015 In a recent post, we talked about the elements involved in writing creative, customized copy for your landing page. The creative aspect of writing copy for your landing page involves writing copy that speaks directly to your audience – copy that’s genuine. Customization applies to catering to … Continue reading Customizing Landing Page Copy: A Case Study
Joe GillespieNovember 6, 2015 Imagine this scenario: Your company has committed to a robust blogging calendar to enhance your inbound marketing strategy. You have dedicated time and effort to researching, writing, and promoting your awareness stage content. You have determined and used optimal keywords for driving search traffic to your blog posts. Everything is set … Continue reading The Importance of Clean Copy in Your Blog Posts
Hillary Bassett RossOctober 28, 2015 If you’re promoting a product, service, event, webinar, or must-have resource, just create a landing page and watch the conversions roll in, right? Unfortunately, it’s not that simple. One small mistake can be costing you—in leads and in dollars. Landing pages are a linchpin moment for your product or service: … Continue reading 3 Principles of Winning Landing Page Copy
Elna CainOctober 25, 2015 You’ve decided to create a landing page for your company. You’ve signed up, chosen a template and picked out an appropriate color scheme. Quickly, you realize that building a landing page requires more than nice layouts and eye-catching colors alone – it needs content. But now you’re stuck – clueless as … Continue reading The Creative Process of Customizing Landing Page Copy
Claire BrukmanAugust 2, 2015 As content marketing continues to drive many of today’s integrated marketing programs, perfecting writing skills for the various marketing channels has never been more critical. Copy for a brochure is not the same as copy for a press release, white paper or social media. Copy development for a website has its … Continue reading Best Practices: Writing Website Copy
Margot da CunhaJuly 20, 2015 Have you ever purchased three of the same exact basic t-shirts to fulfill a “buy-one-get-one free” type deal? Do you continuously return to the same Mexican restaurant on Tuesday to get the $ 2 tacos and salt-rimmed margaritas? Whether you know it or not, you’re being manipulated every day by … Continue reading 5 Psychological Tricks To Exploit In Your PPC Ad Copy
