Jessica MehringMay 4, 2015 It’s a well-known rule of Web copywriting that every element of copy should have a single job to do – in other words, perform a single function. The reason for this, first and foremost, is because trying to get your reader to take more than one action is a recipe for … Continue reading Why Every Copy Element Must Have ONLY One Job
Dale HarleyApril 29, 2015 One of the most important elements of any paid search campaign is the ad copy. With all of the proper keyword targets you can add, great bidding strategies you can think of, and tight geo targeting or day parting, copy can still make or break an otherwise great campaign’s efforts. No … Continue reading The PPC Copy Mistakes That Are Costing You Money
Joao RomaoApril 24, 2015 Today, marketers focus a lot on understanding how social media drives their business. Reporting, results, revenue, and return on investment are four R’s that are part of every social marketer’s life, and they’re here to stay. Sometimes they face problems on this approach though. The first is that they’re failing to … Continue reading How To Track Copy Paste Shares (And Why You Should Do It)
Troy HollenbeckApril 23, 2015 Emails should convince readers to take some sort of action, whether it is to sign up for a special offer or respond with specific information. The purpose of your email is its Call to Action (CTA), and it should be clearly stated as unambiguously as possible within the body of your … Continue reading 5 Secrets to Engaging Email Copy
Shana RusonisApril 17, 2015 Our Head of Optimization at Optimizely has told us, time and time again, that experiments that test changes in copy are often the highest ROI. This is because copy changes require little to no technical support to set up (provided you use a tool with a visual editor), and the impact … Continue reading Optimizing For Trust: How To Write Copy That Improves Conversions
Hobson Powell, (April 15, 2015) What’s the difference between a good and great ad? How do you connect with users, but also make sure to drive people to your site? Digital marketers have a lot of optimization tactics at their disposal — such as bids, budgets, targeting — all designed to drive the performance of their … Continue reading Copy That Connects: 3 Tips for Better Digital Ads
Business.comMarch 16, 2015 Is your paid media driving sales? It should be. Increase your ROI from paid advertising with strong and relevant ad copy that generates engagement. By offering valuable and effective copy in ads, you can develop clarity and compel users to take action. Leveraging the tips below can help construct campaigns that resonate … Continue reading C’mon Click Happy: Elevating PPC ROI With First-Class Ad Copy
Avi KayeFebruary 19, 2015 You know that feeling when sometimes you read an article, or a post, or even a few lines of marketing copy, and you find yourself nodding in agreement? Then you find yourself reaching for your mouse to read more, or share the post, or click whatever button you were supposed to … Continue reading 5 Tested Power Words That Will Improve Your Landing Page Copy
by Brian Farrell February 3rd, 2015 Brian Farrell Brian Farrell is sales leader, author and social seller. He’s also the founder of FIND the CLIENT – a sales consulting organization providing interim sales leadership as well as training, recruitment & sales coaching for B2B sales organizations. One of the foundational copywriting strategies is to … Continue reading How To Tailor Copy To Customers In Different Stages Of The Buying Cycle
Jen Phillips AprilJanuary 11, 2015 In the world of copywriting (selling with words) we talk about benefits vs. features. Here’s an example, Steve Jobs sold the iPod by describing it as “It’s 1000 songs in your pocket” vs. “it’s a piece of portable technology that plays music.” The “1000 songs in your pocket” is more … Continue reading What Is “Benefit-Focused” Web Copy?
