Jen Phillips AprilJanuary 11, 2015 In the world of copywriting (selling with words) we talk about benefits vs. features. Here’s an example, Steve Jobs sold the iPod by describing it as “It’s 1000 songs in your pocket” vs. “it’s a piece of portable technology that plays music.” The “1000 songs in your pocket” is more … Continue reading What Is “Benefit-Focused” Web Copy?
Christina Colon December 31, 2014 Creating compelling ad copy can be one of the trickiest parts of developing your PPC campaign. Without bidding extremely aggressively all the time (which is expensive and inefficient), you can’t be in the number one position all the time. Even if you are, your ad copy still needs to … Continue reading The 4 Rules For Creating Compelling PPC Ad Copy
By Francesca Zadra, Published October 27, 2014 Poetical Prose Can Show The Way To Great Content Marketing Copy Excellent poetry can captivate an audience instantly and leave a lasting impression. This ethos is equally applicable to content marketing prose. In fact, we can see many commonalities in regards to the arrangement of poetry and content … Continue reading Great Content Marketing Copy – 4 Lessons Learned From Poetry Slammers
