Dean Mackenzie March 15, 2021 Let’s face it, human beings are lazy. If we can get away with sleeping in… we’ll do it. UberEats and MenuLog — admittedly lifesavers during lockdowns — have flourished off the back of our “meh, let’s eat in” attitude. And of course, work gives us a smorgasbord of opportunities to … Continue reading Lazy Copywriting: 5 Persuasion Traps Copywriters Fall Into
Garry Grant — March 16, 2018 Follow @seoinc — March 16, 2018 Writing for the web is completely different from any other type of writing. Most copywriters know the importance of including keywords in the content. However, not all copywriters are SEO experts – and they don’t necessarily have to be. Copy is only one … Continue reading SEO Crash Course for Copywriters
Matt Ambrose — August 30, 2017 Follow @mattambrose — August 30, 2017 rawpixel / Pixabay Listen to people and offer advice. Don’t just talk about yourself. Maybe not today. Maybe not tomorrow. But there will come a day when you’ll have to step away from your keyboard, iron a shirt/blouse and go speak to living, … Continue reading Live Event Networking Tips for Copywriters to Make Connections In an Extrovert’s World
by Mark Ellis Follow @businessfictionAugust 26, 2016 Words are those innocuous things we all come across every day that inspire, motivate, delight and anger us in equal measure. We can’t survive without them, because they encourage us to continue learning, better ourselves and right the world’s wrongs. Quite often, the people behind those words are … Continue reading 6 Myths About Copywriters Debunked
By Mandy Boyle November 16th, 2015 We’ve seen the studies. People tend to read less on the web. Instead of diving right into a great piece of content, they skim the waters and pick up tidbits of information here and there. Does this mean that all SEO copywriters should craft content that’s short, sweet, and to … Continue reading How SEO Copywriters Should Deal With Word Count Worries
