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Email marketers need to lean into their subject lines going forward, but must avoid deception at all costs. Kath Pay on January 10, 2025 AI-driven changes coming to inboxes will put even more pressure on your email subject lines. Are you prepared for the challenge? The practice isn’t widespread yet, but as more inbox … Continue reading Are these email subject lines deceptive, clever copywriting or bad data at work?
Here’s how marketing teams use generative AI to boost productivity with strategic briefs, persona feedback and data-driven visuals. Jeanne Jennings on October 18, 2024 How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results … Continue reading 3 marketing use cases for generative AI that aren’t copywriting
Get on board with generative AI to create effective A/B test variants for email campaigns. And meet Chad. Kath Pay on October 8, 2024 AI fans like to rhapsodize about all the great things they can do with ChatGPT and other AI assistants. Here’s a glimpse into how my agency uses an advanced form … Continue reading How to use generative AI in copywriting for an A/B testing program
AI-assisted copywriting more effective than humans alone Charlotte Colombo Freelance Journalist AI-assisted copywriting As newsrooms and websites begin to incorporate AI into their content more, you can’t blame writers for worrying about being replaced. But what if we learned to work with AI rather than against it? That was the mentality behind a … Continue reading AI-assisted copywriting more effective than humans alone
Skyrocket Your Google Rankings With These 10 Awesome SEO Copywriting Tips Erik Emanuelli / 24 Jan 2023 If you want your website to rank higher in Google, you need to start paying attention to your SEO copywriting. In this blog post, we will discuss ten tips that will help you build content that ranks … Continue reading Skyrocket Your Google Rankings With These 10 Awesome SEO Copywriting Tips
Kyle Weber November 10, 2021 Words make a difference. Copywriting can make a dilapidated garage sound like your future home, it can make George Costanza sound spongeworthy, and it can make online users click your digital ad in a sea of them. That is—if you know how to write copy. Our team recently attended the … Continue reading 7 Proven Copywriting Tips to Get More Clicks on Your Ads
Jessica Mehring September 3, 2021 I came across this article on the Content Marketing Institute website earlier this year, and it’s been sitting in my “to process” list since then. Frankly, it stuck in my craw. The topic of the article is “why you shouldn’t rush a writer,” but it focuses heavily on the difficulty … Continue reading Accelerate Your Collaboration, Not Your Copywriting
Christopher Hutchens July 13, 2021 Getting someone to click on a paid ad in Google, Bing, Facebook, or any other paid marketing channel isn’t always easy. When developing a set of paid ads, remember that it’s far from a “set it and forget it” process. You need to constantly monitor and iterate on your ads, … Continue reading 6 Ad Copywriting Best Practices to Get Your Audience Clicking
Céillie Clark-Keane May 30, 2021 When you’re writing emails all day, every day for work and for life, it’s easy to take shortcuts. Skip a signature, forego the proofread—we’ve all done that. But when it comes to your email copywriting in your marketing, you can’t afford to. The average return on investment for email marketing … Continue reading 7 Email Copywriting Tips We Swear By (With Examples!)
Dean Mackenzie March 15, 2021 Let’s face it, human beings are lazy. If we can get away with sleeping in… we’ll do it. UberEats and MenuLog — admittedly lifesavers during lockdowns — have flourished off the back of our “meh, let’s eat in” attitude. And of course, work gives us a smorgasbord of opportunities to … Continue reading Lazy Copywriting: 5 Persuasion Traps Copywriters Fall Into
