AI-assisted copywriting more effective than humans alone Charlotte Colombo Freelance Journalist AI-assisted copywriting As newsrooms and websites begin to incorporate AI into their content more, you can’t blame writers for worrying about being replaced. But what if we learned to work with AI rather than against it? That was the mentality behind a … Continue reading AI-assisted copywriting more effective than humans alone
Skyrocket Your Google Rankings With These 10 Awesome SEO Copywriting Tips Erik Emanuelli / 24 Jan 2023 If you want your website to rank higher in Google, you need to start paying attention to your SEO copywriting. In this blog post, we will discuss ten tips that will help you build content that ranks … Continue reading Skyrocket Your Google Rankings With These 10 Awesome SEO Copywriting Tips
Kyle Weber November 10, 2021 Words make a difference. Copywriting can make a dilapidated garage sound like your future home, it can make George Costanza sound spongeworthy, and it can make online users click your digital ad in a sea of them. That is—if you know how to write copy. Our team recently attended the … Continue reading 7 Proven Copywriting Tips to Get More Clicks on Your Ads
Jessica Mehring September 3, 2021 I came across this article on the Content Marketing Institute website earlier this year, and it’s been sitting in my “to process” list since then. Frankly, it stuck in my craw. The topic of the article is “why you shouldn’t rush a writer,” but it focuses heavily on the difficulty … Continue reading Accelerate Your Collaboration, Not Your Copywriting
Christopher Hutchens July 13, 2021 Getting someone to click on a paid ad in Google, Bing, Facebook, or any other paid marketing channel isn’t always easy. When developing a set of paid ads, remember that it’s far from a “set it and forget it” process. You need to constantly monitor and iterate on your ads, … Continue reading 6 Ad Copywriting Best Practices to Get Your Audience Clicking
Céillie Clark-Keane May 30, 2021 When you’re writing emails all day, every day for work and for life, it’s easy to take shortcuts. Skip a signature, forego the proofread—we’ve all done that. But when it comes to your email copywriting in your marketing, you can’t afford to. The average return on investment for email marketing … Continue reading 7 Email Copywriting Tips We Swear By (With Examples!)
Dean Mackenzie March 15, 2021 Let’s face it, human beings are lazy. If we can get away with sleeping in… we’ll do it. UberEats and MenuLog — admittedly lifesavers during lockdowns — have flourished off the back of our “meh, let’s eat in” attitude. And of course, work gives us a smorgasbord of opportunities to … Continue reading Lazy Copywriting: 5 Persuasion Traps Copywriters Fall Into
Daniel Hopper February 18, 2021 We learn to write from a very young age. At school, reading and writing is first skills we learn. It’s key to communication and important to everyday life. Social media – reading and writing. It is something we take for granted. The ability to write well means you have a … Continue reading How to Improve Your Copywriting
Kato Nkhoma August 5, 2020 The business landscape is not what it used to be 10 years ago. A decade ago, most businesses generated revenue from foot traffic into their establishments. The ones that got on the world wide web earlier didn’t have much competition as not many businesses had seen the value of having … Continue reading What is SEO Copywriting (and Why it’s Important in Ranking Well on Search Engines)?
Conor Bond — December 9, 2019 It’s no secret that our friends over at Google like to tweak their search algorithm. And although this model of constant improvement is certainly cause for celebration among everyday users, it can give SEOs and copywriters a fair bit of anxiety. After all, if the rules of the game … Continue reading 9 Essential Rules for SEO Copywriting in 2020
