Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the SMX West 2018 Keyword Bootcamp. Debra Mastaler on May 9, 2018 The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A … Continue reading Ask the SMXpert: Keyword research and copywriting
Matt Brennan — April 7, 2018 Follow @MattLBrennan — April 7, 2018 How to Create Stronger Customer Relationships and Sell More With Your Business Copy These copywriting tips for startups are designed to help you improve your messaging on a shoestring budget. When you’re launching, the budget is tight. Every fork in the road can … Continue reading 20 Killer Copywriting Tips for Startups
Matt Martinez — November 16, 2017 — November 16, 2017 Content is king; this is no secret. But what separates great content from good content in the eyes of search engines, like Google? The key here is balance—a balance of language. Voice, tone and messaging are critical for crafting a compelling point, and remain core … Continue reading SEO Copywriting: How to Write Content That Ranks
Howard J. Sewell — August 2, 2017 Follow @hjsewell — August 2, 2017 TeroVesalainen / Pixabay Sales experts preach the value of “asking for the sale.” Don’t assume that your customer will buy when the time is right. Make the time now. The same rule applies to demand generation creative and to email copywriting in … Continue reading Email Copywriting: Drive Action at Every Opportunity
By Heba Hosny June 13th, 2017 “Your readers should feel so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide” – Joseph Sugarman Wikipedia defines copywriting as “the act of writing text for the purpose of advertising or other forms … Continue reading How To Give Your Copywriting A Conversion-Focused Uplift [Examples]
Brad Smith — March 21, 2017 Follow @bsmarketer— March 21, 2017 You start with a few formulas, and then you tweak – insert a power word here, take advantage of expanded headlines there. Whatever it’s gonna take to hit chart-topping CTRs. Results all come down to your ad text at that point. That simple string … Continue reading 10 Free Copywriting Resources to Catapult Revenue (Or Your Money Back)
Matt Brennan — December 19, 2016 Follow @MattLBrennan— December 19, 2016 Has your website copywriting lost its luster? Does it not sing your song the way you want it to? It may just be that your marketing isn’t connecting with your audience the way it should. A little brush up may do the trick. Try … Continue reading 6 Website Copywriting Tips to Make Your Presence Pop
Kassia Gardner — December 3, 2016 Follow @spindletreecopy— December 3, 2016 Email newsletters are a great way to keep in touch with your valued clients and prospects so you can continue to build relationships and remind them what you do and how great you are at doing it. Not only that but email marketing is … Continue reading 5 Copywriting Tips to Improve Your Email Newsletter
by SMB TeamOctober 2, 2016 It’s no secret by now that social marketing is more than worth your time and money. In fact, it’s become less of a helpful resource and more of a downright necessity in recent years. As we’ve discussed on this very blog before, there are now 2.3 billion active users on … Continue reading 5 Tips for Better Social Media Copywriting
by Emma Siemasko Follow @emmafayesAugust 7, 2016 A visitor lands on one of your landing pages. They scroll through, shrug their shoulders, and click away. “WHAT!?” you ask yourself. “How could this happen? I’ve spent hours optimizing that page, they read the whole thing, and still…no conversion.” Sound familiar? Marketers everywhere work tirelessly to optimize … Continue reading 6 Landing Page Copywriting Principles for More Conversions
