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Tag Archives: Core

Why these business leaders center culture at the core of their companies

March 22, 2025 Why these business leaders center culture at the core of their companies BY Rebecca Barker As the Trump administration continues to wage war against diversity, equity and inclusion programs, many business leaders have had to grapple with either standing firm in their previously stated DEI goals or abandon them and face consumer backlash. … Continue reading Why these business leaders center culture at the core of their companies

6 core competencies every martech manager needs

Here’s how marketers can lead and shape marketing technology strategies, focusing on six core competencies essential for martech success. Ana Mourão on July 2, 2024   Marketing technology, or martech, refers to tools and systems designed to support marketing efforts. It can also encompass technology used for sales and advertising. Because of its broad scope, … Continue reading 6 core competencies every martech manager needs

Unlocking customer loyalty: 5 core motivations powering personalized marketing

Personalized marketing taps into core human desires. Here’s how to create tailored experiences that resonate with customers on a deeper level. Alicia Arnold on June 3, 2024   Personalization is a hot topic in martech, but the concept is nothing new. Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in … Continue reading Unlocking customer loyalty: 5 core motivations powering personalized marketing

Google Core Algorithm Update Rewards High-Quality Pages

Google Core Algorithm Update Rewards High-Quality Pages by Laurie Sullivan , Staff Writer @lauriesullivan, October 9, 2023 Google began rolling out its third core algorithm update last week, but some search experts at agencies NP Digital and CSP are finding certain nuances driving changes. The Google October 2023 Broad Core Update was initiated on October 5, … Continue reading Google Core Algorithm Update Rewards High-Quality Pages

How to balance core marketing automation functions with innovation

Here are three areas where marketing automation leaders can find balance between consistency and the ability to transform. Chris Wood on September 19, 2023 Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. … Continue reading How to balance core marketing automation functions with innovation

Google Core Web Vitals: Data Shows Retail And Ecommerce Improved

Google Core Web Vitals: Data Shows Retail And Ecommerce Improved by Laurie Sullivan , Staff Writer @lauriesullivan, June 23, 2022 BrightEdge analyzed how marketers curate experiences for consumers nine months after Google’s rollout of Core Web Vitals, a performance-focused measurement for websites. Google made the update in September 2021. The top performers for page-load times are … Continue reading Google Core Web Vitals: Data Shows Retail And Ecommerce Improved