Tag Archives: Core

Do You Believe in Your Company’s Core Values?

Annette Franz — April 4, 2019 Follow @annettefranz — April 4, 2019 Image courtesy of Pixabay Do employees believe in the core values? Do they even know their company’s core values? Core values are the fundamental beliefs of an organization; they guide executives and employees in identifying which behaviors and actions are right and which … Continue reading Do You Believe in Your Company’s Core Values?

Why you’ll benefit from fully funding your core brand terms on Amazon

You may be wondering why you’d want to buy brand keywords on Amazon since results will feature your products anyway. Contributor David Hassler argues protecting your brand space is well worth the time and money. David Hassler on August 15, 2018   Advertisers are always looking for new opportunities to increase brand awareness, drive engagement … Continue reading Why you’ll benefit from fully funding your core brand terms on Amazon

Building Core Values Into Your Performance Management Process

Michael Heller — September 11, 2017 — September 11, 2017 blickpixel / Pixabay Performance management, reviews, and evaluations often get a bad wrap. Only 55% of employees feel that performance appraisals are effective. But, it doesn’t have to be just filling out a paper and talking awkwardly with employees you only see a few times … Continue reading Building Core Values Into Your Performance Management Process

2 Core Digital Marketing KPIs That Are Essential for Your Business and How to Calculate Them

Alice Oh — August 3, 2017 — August 3, 2017 Photo-Mix / Pixabay If you’ve ever stepped foot into the marketing world, you’ve surely heard of key performance indicators (KPIs) and how important they are for businesses. They’re essentially metrics that help organizations track their performance against their business objectives and goals. Many marketers get … Continue reading 2 Core Digital Marketing KPIs That Are Essential for Your Business and How to Calculate Them