Gail OliverAugust 27, 2015 If you really want to guarantee big sales this holiday season, one market you’ll want to consider targeting is the corporate market, and you will want to start preparing for it now. According to a report from the Advertising Specialty Institute (ASI), last year companies were planning to spend $ 43 … Continue reading Want Big Sales This Holiday Season? Target the Corporate Gift Market
Edward GeorgeAugust 10, 2015 Have you ever considered corporate video production and then disregarded it due to feeling it is expensive and overpriced? Well, you’re not alone. Many business owners often share the common misconception that high quality video is very expensive. But it does not have to be; with recent advancements in video technology, … Continue reading How Much Does Corporate Video Production Really Cost?
Personal Branding BlogJuly 25, 2015 One of the most common things I hear from people is … Should I start a blog? There is no simple answer. However, over the years I have boiled down my thinking to 5 things to consider before starting a (corporate) blog. Note: I put the word “corporate” in parentheses. … Continue reading 5 Questions to Ask Before Starting a Corporate Blog
Edward GeorgeJuly 11, 2015 What is a corporate video? We run through what it is and share some examples to help you understand how and why your business will benefit from it. So just what is Corporate a Video Exactly? In simple terms it is the production of a video by a company, corporation or … Continue reading What Is A Corporate Video?
Dr. Mark CamilleriJuly 1, 2015 Businesses are capable of implementing responsible behaviours as they pursue their profit-making activities. A thorough literature review suggests that many academic articles have dedicated their energies on organising and evaluating the evidence to establish a link, usually through regression analysis between corporate social responsibility (CSR) or corporate social performance (CSP) … Continue reading CSR2.0 – The Corporate Sustainability & Responsibility Agenda
Bryan BolanJune 23, 2015 I recently came across LinkedIn’s Sales Navigator lead generation tool and was most impressed with their video production promoting the app. Simply put, this is how it’s done. LinkedIn was able to bring the human element to their corporate videos by being empathetic (bringing out the emotion) and real (always having … Continue reading Producing Corporate Video? Follow LinkedIn’s Lead
Bryan BolanJune 20, 2015 Google recently conducted a study to better understand video ad viewability. Yes the study is based on online video advertising but there’s not much difference when it comes to corporate video production and it’s viewability on your website. Your videos need to be easily accessible. Unfortunately I see far too many … Continue reading 5 Tips for Better Corporate Video Viewability
Edward GeorgeJune 17, 2015 Are you struggling to know where to start when it comes to corporate video? In this guide I run through the top 5 corporate video tips which I think you should consider when you are looking to produce your own corporate video. Corporate Video is Fun! Do you think of video … Continue reading 5 Essential Corporate Video Tips For Creating Amazing Video
Robert WeissJune 10, 2015 It’s the age old question, “how much is this video production going to cost?” And unfortunately this either makes people stop thinking about the phenomenal ROI that corporate video production will have for their business or they think that their smart phone will get them a professional business video that matches their … Continue reading How Much Does a Corporate Video Production Cost?
Aaron ShaplandJune 3, 2015 Where To Begin As with any new project, you should start with a few questions to set the baseline. Some that can help frame your direction include: How long ago was your website built? What technologies does it use, and are they still considered best practice? Is it responsive (mobile-friendly)? Is … Continue reading To Redesign Or Start Fresh? The Key Question For Corporate Websites
