Bill FaethMay 27, 2015 Not every organization will face a crisis. From offensive social media posts to offline crises, such as data breaches, a simple mistake can immediately place a company squarely in the spotlight. Many of the countless high-profile social media crises of the past several years surround poor employee or managerial judgement. This … Continue reading How Sharp Brands Handle a Corporate Crisis in the Social Media Age
Jessica MehringMay 11, 2015 No matter the size of your company, having a blog is beneficial for so many reasons. A blog helps you: Share your expertise with your target audience Build your company’s credibility Get found in search engines Build your brand Communicate with customers Move visitors down the sales funnel For some reason, … Continue reading How to Make Your Corporate Blog More Interesting and More Successful
Bryan BolanApril 15, 2015 Corporate doesn’t have to be so corporate. I coined that phrase when I started b-Mc creative and believe in it now more than ever. Years ago when corporate video production began the concept was pretty simple, just talk about yourself. Granted, it is a lot of work and the bigger brands … Continue reading Developing A Powerful Corporate Story
Sarah GreesonbachApril 15, 2015 CEOs are notoriously numbers driven. They care about numbers and results, not editorial schedules and topic brainstorms. And the only thing the want to know about the corporate blog is that it drives growth in reach, conversions, and the bottom line. As a marketer, it’s up to you to translate the … Continue reading 5 Metrics That Will Increase CEO Interest in the Corporate Blog
Kasra ShafieeMarch 12, 2015 Whether we like it or not, tax season is upon us. Instead of pulling the wool over our eyes, it’s important to learn how to minimize our tax liability through legal and well-established accounting principles in order to reduce the sting of tax season. Most corporations must file business tax returns … Continue reading 6 Last Minute Corporate Tax Filing Tips to Reduce Liability and Increase Profits
Sarah GreesonbachMarch 5, 2015 Corporate identity design has been an integral element of business since the early 1900s. But despite the effect that the right branding and design can have for a company or a campaign, sometimes it’s difficult to see its true value laid out on a mock-up. To the untrained eye, it looks … Continue reading 4 Questions You Must Ask Before Creating Your Startup’s Corporate Identity Design
BusinessVibesFebruary 28, 2015 Modern times bring new ideas and so have the ideas of a workplace changed over time to represent a much more pleasant and interesting setting. In the past it was regarded that if one diminishes the area where one works it will enable the people to focus on the job solely and … Continue reading The Use of Art in Corporate Spaces
James ArnoldFebruary 23, 2015 Most businesses think that running a corporate blog will help them communicate with their customers better, build their brand and generate sales. But unfortunately, it is easier said than done. Achieving the above three goals is tough with a corporate blog unless you learn from your mistakes. So what should you … Continue reading How To Make Your Corporate Blog Successful
Business.comFebruary 22, 2015 There’s a reason why I spent most of my professional life being self-employed: I don’t like submitting to authority. My time on the stand-up comedy stage is a testament to that; where I enjoyed skewering the absurdities of everyone else’s conventional lifestyle. However, a few years back I was approached about a … Continue reading “Sleeping” Your Way To The Top: 5 Ways Hypnosis Can Help You Climb The Corporate Ladder
Anastasia LamotchkinaJanuary 31, 2015 It’s without a doubt that Fairmont’s corporate website could definitely afford a few changes. Let’s take a look at how a corporate website should embody a company’s brand strategy by delving into one of the most iconic hotel chains in the world. If you’ve ever been to a Fairmont location just … Continue reading 5 Quick Remedies For a Dull Corporate Website
