Heather Lloyd-MartinJanuary 28, 2015 Are your business blogging efforts actually working against you? Bad strategies and poor planning means that many corporate blogs fizzle out before they sizzle. Here are the seven of the most common blogging blunders I see… Are your business blogging efforts actually working against you? Recently, I read Elizabeth Victor’s Biznology … Continue reading 7 Corporate Blogging Blunders to Avoid
Tag Archives: Corporate
Why Transparency is Essential for Building Corporate Brand Trust
Jay GronlundJanuary 16, 2015 The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons. … Continue reading Why Transparency is Essential for Building Corporate Brand Trust
Reasons Corporate Communications Needs to Control Social Media
Bobbie Wasserman December 13, 2014 One of the most common concerns I address with clients when restructuring corporate communications departments is moving the social media function into the department. The companies I counsel tend to associate handling social media as a marketing function. There is some truth in that approach, as it might have … Continue reading Reasons Corporate Communications Needs to Control Social Media
Super Service Challenge Gamifies Corporate Giving
Ryan Scott November 21, 2014 As I’ve said many times, games can bring out the best in people. In case you haven’t noticed, gamification has become an important revenue tool that helps companies hook employees and customers into real, addictive engagement. Which is why Gartner analysts predict that by 2015, more than 50% of organizations … Continue reading Super Service Challenge Gamifies Corporate Giving
Corporate Training Detours Have Been The Actual Effective Corporate Training
Training as a training culture, improve efficiency and employee satisfaction for the hand of one of human resource management functions more and more attention to corporate executives, many companies in the budget operators are charged to a lot of budget, human hope Resources Management Department to have sufficient funds to carry out training for the … Continue reading Corporate Training Detours Have Been The Actual Effective Corporate Training