By Mark Smucker December 07, 2022 I want to tell you about one of my favorite parts of the day. It’s late. The house is quiet, and I walk up to bed. As I lie there, I inevitably think of . . . something. It’s a cliché, the worries that keep us up at … Continue reading How the new Smucker’s logo reflects its corporate identity
By Suzanne LaBarre In 2005, the future of American business was reflected in the spotless tile behind a toilet bowl. Procter & Gamble had released the Mr. Clean Magic Reach, a sleek tool with a detachable head for scrubbing the darkest recesses of a bathroom. Developed in just 18 months, it represented a strategic … Continue reading Why corporate America broke up with design
Apple reportedly increases pay for many US retail employees The hike comes in the same week the company moved to improve worker benefits. I. Bonifacic @igorbonifacic February 12th, 2022 People shop for smartphones in an Apple Store in Manhattan, New York City, U.S., February 11, 2022. REUTERS/Andrew Kelly Andrew Kelly / reuters Apple is reportedly handing … Continue reading Apple is raising the pay of its corporate and retail staff
By Jeff Beer March 19, 2022 When Walter Geer looks around, he doesn’t see a lot of people who look like him. As a Black executive creative director at the WPP-owned advertising agency VMLY&R, Geer rarely sees another Black face at his seniority level. In fact, when he started actively looking into just how many … Continue reading ‘Black Madison Ave’ should be a wake-up call to all corporate leaders
By Amy Odell March 13, 2022 At the beginning of the pandemic, corporate privacy lawyer Cece Xie found herself in an unexpected position when her first TikTok went viral. The video was a meme comparing her relentless work pace to that of her friends, who were working in marketing and having, as she … Continue reading How corporate America (mis)manages slash influencers
Terry Choi December 22, 2021 “Do you think we’ll forget you on Christmas just because you moved to Texas?” Deep down, every remote worker wishes for a note like that from their employer — hopefully with a little gift, a small token of appreciation. But if you’re trying to pick a present at the last … Continue reading Top 5 AI-Based Corporate Gifting Platforms to Use This Holiday Season
Arik Hanson December 16, 2021 For as far back as I can remember (12 years now), there has been one consistent strategy when it comes to social media marketing: To drive traffic from social to our corporate blogs. And, over the years we’ve seen many companies jump on board. In fact, according to UMass Dartmouth’s … Continue reading 5 Ways to Reframe the Discussion About Corporate Blogging
Jeff Snyder October 1, 2021 In today’s socially conscious world, consumers put their money where their beliefs are — mainly in the pockets of brands they deem transparent and reputable. About 87% of people say they would buy from a company that endorses an issue they care about, and 53% of customers are willing to … Continue reading Want to Grow Your Brand? Start With Corporate Social Responsibility
Isaac Dumet September 24, 2021 Despite investing heavily in digital solutions at the start of the pandemic, many business leaders are seeing productivity losses within their organizations. With economies around the world re-opening, they are now looking at the future shape of their workforces. The downward productivity trend after initial gains at the start of … Continue reading How Poor Communication Strategies Widened the Corporate Productivity Gap
Arik Hanson July 26, 2021 Earlier this year, a friend of mine was unceremoniously fired from her corporate job. She had been a really good employee– a star performer as far as I could tell. But, corporate restructuring had other ideas. So, she was walked out the door. I’ve seen this movie before. Many times. … Continue reading Why Do We Continue to Be Loyal to Our Corporate Employers When They’re Not Loyal to Us?
