Tag Archives: Corporate

​​How Corporate Social Responsibility Is Changing the Way We Help the World

J. Frank Sigerson — August 7, 2018 — August 7, 2018 Corporate social responsibility (CSR) may not solve all the world’s problems—but it can give just the right push toward making this world a better place to live in. This is because most CSRs have a powerful reach and influence. After all, these projects are … Continue reading ​​How Corporate Social Responsibility Is Changing the Way We Help the World

The Impact of Social Media on Your Corporate News

Kirstin Liebhardt — August 2, 2018 Follow @onlinenewsroom — August 2, 2018 Social media users are active- very active. They spend hours searching, reading and sharing your news. What does this mean for the corporate communicator? Publishing your news, stories, events, and multimedia on social media channels can be an effective means of distributing your … Continue reading The Impact of Social Media on Your Corporate News

Boost Leadership Development With Corporate Training Programs

Rick Lepsinger — July 30, 2018 Follow @onpoint_llc — July 30, 2018 Frantichek / Pixabay Effective training and development programs can greatly benefit an organization, leading to higher levels of employee engagement and reduced turnover rates. Although these programs have historically been among the first items to be cut in difficult times, training budgets have … Continue reading Boost Leadership Development With Corporate Training Programs

6 Ways Your Company Should Measure Corporate Social Media Success

Todd Kunsman — June 11, 2018 Follow @OhSoFreshMusic — June 11, 2018 Whenever a business launches a new initiative, the most important thing that the business must be able to assess is the effectiveness of the initiative. Without understanding the results or ROI of said initiative, how do you know if it is working? Or … Continue reading 6 Ways Your Company Should Measure Corporate Social Media Success

The pros and cons of marketing operations as a corporate vs. field function

Should your marketing operations be centralized, or should field offices be autonomous? Contributor Debbie Qaqish explores the risks and benefits of different approaches. Debbie Qaqish on March 2, 2018   Marketing operations (MO) as a capability has exploded onto the scene because of fast-changing technology, the need for a more transparent, efficient, and accountable view … Continue reading The pros and cons of marketing operations as a corporate vs. field function

Corporate Wellbeing and the Problem with Presenteeism

Holly Ashby — February 7, 2018 Follow @https://twitter.com/wwmeditation — February 7, 2018 Everyone in business is looking to decrease absenteeism. Whenever it’s due to illness, unavoidable circumstances, low morale and even (occasionally) employees pushing their luck a little, absenteeism has a big impact on businesses large and small. Sick pay, lost productivity and various other … Continue reading Corporate Wellbeing and the Problem with Presenteeism