by Arik Hanson November 26, 2015November 26, 2015 I want to preface this post by saying, I sucked at office politics when I was on the client side. Worse yet, I had absolutely no interest in it. I didn’t want the corner office. I didn’t necessarily want more responsibility (read: a bigger team). I just … Continue reading How to Navigate Corporate Office Politics: A Consultant’s Perspective
by Nathan Roberson November 21, 2015 Follow @TheMrobotNovember 21, 2015 For Gen Xers and Baby Boomers, cause marketing seems like the most brilliant idea since sliced bread — and it is a great idea. But for the younger generation, say those born after 1988 — cause marketing has been on the scene since before they … Continue reading Corporate Social Responsibility and Millennials: Why Your Game Must Be On Point [Infographic]
by Arundhathi Enamela November 11, 2015 Follow @alphaarticlesNovember 11, 2015 ” Management is doing things right: Leadership is doing the right things” . Treading the path of a visionary leader may appear as an uphill task for emerging leaders, but it is not an insurmountable goal. Beginning from SMEs to Fortune 500 companies, company founders … Continue reading The Navigation and Jurisdiction of Corporate Leadership
by Rick Whittington November 11, 2015 Follow @rickwhittingtonNovember 11, 2015 Did you know that only 44 percent of B2B marketers who publish original content have a documented strategy in place? Despite the fact that 78 percent of today’s CMOs think that custom content and other forms of inbound marketing are the future, too few organizations … Continue reading 5 Signs Of A Stellar Corporate Internet Marketing Strategy
by Arik Hanson November 9, 2015November 9, 2015 Ran into an interesting situation recently with a client. Part of our work is media outreach. So, not surprisingly, one way we’re staying connected with reporters is through Twitter. We developed the requisite Twitter lists. Researched them inside and out. And started “engaging” (i.e., monitoring and looking … Continue reading Engaging Media on Twitter: Through Personal or Corporate Accounts?
Arik HansonOctober 14, 2015 When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Good story. Great, model employee. Driving traffic to the website. All good things. Except, the Pella folks forgot to amplify the content. 637 views and 36 likes ain’t gonna cut it folks. We also … Continue reading 7 Creative Ways to Promote Your Company’s Corporate Volunteer Efforts
Olatunde AdedejiSeptember 21, 2015 I have had the privilege to interact with some of our clients who have reached the “I want a website phase” in their business. Nobody even sold them the idea. It has dawned on them that having a website and tools to measure website success is business imperative. Business goals are … Continue reading The Smart Entrepreneur: How a Website Is Used to Achieve Corporate Goals and Objectives
Arik HansonSeptember 18, 2015 For years, what’s been beaten into our head? Drive all social traffic back to our corporate blog and/or web site. We own that content. We can drive leads on our site. We can track user behavior more accurately. Drive all social traffic back to our corporate blog and/or web site. And, … Continue reading Is the Corporate Blog Still Content Marketing’s “Home Base”?
Len AprilSeptember 18, 2015 Corporate recruiters and HR leaders have it rough these days. Unfilled job openings continue to impact employers, complicated by a scarcity of needed skills. Candidates command more power in choosing their next employers, and they’ve become more selective. The insecurity left in the wake of the recession has made established employees … Continue reading Corporate Recruiting Today: The Pandora’s Box Of Hiring
Edward GeorgeSeptember 3, 2015 So you want to produce a corporate video? Great idea! Corporate video is the most powerful marketing and communications tool available to any business and is far too often underutilized and discarded due to businesses mistakenly thinking it is expensive and overpriced. With video increasing some businesses sales such as stacksandstacks.com … Continue reading Do You Want to Save Money On Corporate Video Production?
