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AI success starts with better data practices. Learn to turn flawed datasets into opportunities for smarter marketing analytics. Shiv Gupta on January 15, 2025 As marketing analytics rapidly evolves into an AI-driven field, one major challenge threatens to derail progress: bad data. While AI excels at turning vast amounts of information into actionable insights, … Continue reading 4 ways to correct bad data and improve your AI
Derek Gleason December 6, 2020 Get a chicken. Cook it until it’s perfectly done. Reduce the jus to a nice pan sauce. Then finish it with some butter until it has the right balance of flavors. Enjoy. This is a useless recipe, but it’s not wrong. It assumes, however, that accurate advice on what you … Continue reading The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)
Marketing and analytics professionals need to work together to not only increase the accuracy of our data, but to educate people about how to leverage it. Alan K’necht on June 25, 2020 One thing online businesses need to use as a cornerstone of their business decision making process is their digital analytics data (analytics data … Continue reading Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data
Hannah Cohen — October 21, 2019 Every agency makes some mistakes. By spotting these mistakes early, you can avoid them easily. This article looks at some of the biggest agency mistakes and how to fix them. Running an agency is tough work. Between managing projects, hiring talent, and winning new clients, it’s natural to make … Continue reading The 8 Biggest Mistakes Agencies Make (and How to Correct Them)
Richard Smith — March 18, 2017 Follow @MeRichardsmith— March 18, 2017 Search engine optimization isn’t as straightforward as it sounds. Although, SEO experts have been toiling hard for over a decade now—changing algorithms, user preferences and skill sets have forced them to evolve. In the simplest of terms, any process of optimization might take a … Continue reading Quick Optimization vs. Correct Optimization: Why We Shouldn’t Allow Perfection to Ruin Success
By Mandy Boyle February 8th, 2017 “An ex-employee set me up on my Google My Business.” “I’m not good with computers – I didn’t save the password to my YellowPages.” “I don’t have that email address anymore to get into that listing. Sorry.” If you’re familiar with helping businesses with their local SEO, you’ve probably … Continue reading How To Correct N.A.P. When You Don’t Have Access Anymore
by Kevin Garcia August 2, 2016August 2, 2016 Few things are more troubling for a business than losing a new customer because of a bad onboarding experience. If you identify that a customer is unhappy with their onboarding process, it is important to move quickly to turn the experience around and prevent early churn. Before … Continue reading 3 Ways to Correct a Bad Customer Onboarding Experience
by Owen Radford January 14, 2016 Follow @ElementaryDigiJanuary 14, 2016 When it comes to successful local search SEO, the most important thing is NAP, meaning Name, Address and Phone Number. You could expand this to NAP+W (website), but what is really vital is consistent accuracy. Whilst most small businesses are very aware of the importance … Continue reading Local Search – What is the Correct NAP Strategy?
by Chel Wolverton December 22, 2015 Follow @chelpixieDecember 22, 2015 In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. I’m going to cover three … Continue reading 3 Google Analytics Issues to Correct for Better Data
Katie CooperJuly 22, 2015 Question: How does a professional networking site like LinkedIn drum up repeat visitors? Answer: Give them a reason to check back in. LinkedIn released its blogging feature to the public in February of 2014 in hopes that users would take advantage of posting new and engaging content to keep people coming … Continue reading The Correct Way To Use LinkedIn’s Blogging Feature
