Key strategies and real-world examples of how customer experience can turn marketing into a revenue powerhouse. Gene De Libero on September 18, 2024 As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is often seen as a cost center. But what if we could change the narrative? What if … Continue reading How CX transforms marketing from cost center to revenue engine
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: calculating marketing efficiency with CAC. MarTechBot on September 9, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded … Continue reading Measuring customer acquisition cost: Best of the MarTechBot
June 21, 2024 Amazon is revamping Alexa with generative AI, but it’ll cost you Amazon is considering a $5 monthly fee to access the upgraded voice assistant. BY Reuters Amazon is planning a major revamp of its decade-old money-losing Alexa service to include a conversational generative AI with two tiers of service and has considered a … Continue reading Amazon is revamping Alexa with generative AI, but it’ll cost you
Spotify is raising the cost of Premium subscriptions, again The Family plan will be $20 monthly, up from $17. sarah fielding Mon, Jun 3, 2024 NurPhoto via Getty Images Spotify is officially raising its Premium subscription rates in the US come July, following reports of the move in April. The platform is increasing its … Continue reading Spotify is raising the cost of Premium subscriptions, again
May 16, 2024 Naming a brand can cost more than $50,000. This new AI-powered service will do it for much less Two branding pros are looking to upend the agency model and take the pain out of the name game. BY Zachary Petit Mark Liney won’t name the names, but he can’t shake the memory … Continue reading Naming a brand can cost more than $50,000. This new AI-powered service will do it for much less
Cost Per Lead Increased For 19 Of 23 Industries by Laurie Sullivan , Staff Writer @lauriesullivan, May 13, 2024 The cost per lead (CPL) from search ads rose 25% on average — $66.69 in 19 of 23 industries — with an average increase of about 25%, according to LocaliQ, which reported the average CPL in 2023 … Continue reading Cost Per Lead Increased For 19 Of 23 Industries
March 20, 2024 The Boeing whistleblower’s death reveals the cost of speaking out against corporate wrongdoing Whistleblowers such as John Barnett feel a sense of duty to report wrongdoing to uphold their profession’s standards. BY The Conversation A former Boeing employee who raised concerns about the company’s safety and production standards was found dead on … Continue reading The Boeing whistleblower’s death reveals the cost of speaking out against corporate wrongdoing
March 15, 2024 This one comment from Tim Cook just cost Apple $490 million A class-action lawsuit alleging that Cook’s 2018 call with investors was ‘misleading’ has netted a massive settlement. BY Sarah Bregel When you’re the CEO of a multibillion-dollar corporation, your words have weight. As Apple chief executive Tim Cook just found out, … Continue reading This one comment from Tim Cook just cost Apple $490 million
By Sam Becker February 02, 2024 In January, Samsung unveiled its upcoming generation of Galaxy smartphones and devices, which will incorporate new AI-powered features. But it could come with a cost, as a note on the Galaxy S24 Ultra’s product page indicates that “Galaxy AI features by Samsung will be provided for free until … Continue reading Will the AI revolution cost you a fortune in new subscription fees? No one really knows
Smarter public transit comes at the cost of rider anonymity More digital payment options means more chances to collect sensitive data. Katie Malone Tue, Nov 21, 2023 Gary Hershorn via Getty Images Security experts were skeptical about the New York MTA’s switch to an OMNY tap-and-go system when it was first announced years ago. … Continue reading Smarter public transit comes at the cost of rider anonymity
