Tag Archives: Costing

Failure to get the most out of data clean rooms is costing marketers money

Data Management

Less than a third are using clean rooms data for attribution. ROI/ROAS measurement, or media/marketing mix modeling. Constantine von Hoffman on January 25, 2023 Despite the widespread use of data clean rooms (DCR), less than a third of marketers are leveraging DCRs’ full capabilities, according to a new report.  Nearly half (47%) of marketers are … Continue reading Failure to get the most out of data clean rooms is costing marketers money →

Anti ‘woke’ ESG policies are already costing taxpayers millions

Taxation

  By Talib Visram December 28, 2022 In May, Mike Pence wrote a scathing op-ed against the Environmental, Social, and Governance (ESG) movement in the Wall Street Journal. He railed against asset managers prioritizing investments in socially and environmentally responsible companies, saying the practice interferes with the free market and actively hurts fossil fuel companies. … Continue reading Anti ‘woke’ ESG policies are already costing taxpayers millions →

Brands’ cost-cutting moves are costing them customers

Cost Management

62% of U.S. consumers say they’ll stop buying from brands that engage in shrinkflation. Constantine von Hoffman on July 25, 2022 CPG brands cutting quantity or quality to bolster earnings are enraging customers. Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this, according to a new Gartner report. More than … Continue reading Brands’ cost-cutting moves are costing them customers →

The 5 Biggest Email Marketing Mistakes That Are Costing You

Email Marketing Mistakes

Tabitha Jean Naylor May 6, 2021 Currently, more than 316 billion emails are estimated to be sent out daily. Regardless of the industry you’re in or what type of business you run, email continues to be one of the most cost-effective methods in marketing. It offers good ROI and incredible reach. Nevertheless, that’s only true … Continue reading The 5 Biggest Email Marketing Mistakes That Are Costing You →

Lack of Attention to This “Big Rock” in Your Business is Costing You

Business Security

Lacy Boggs February 24, 2021 You’ve probably heard the metaphor. If you have a container, and you have some sand, pebbles, and big rocks, what order should you add them in order to get the most material into the container? If you add the sand first, there won’t be any room for the rocks. If … Continue reading Lack of Attention to This “Big Rock” in Your Business is Costing You →

6 Mistakes That Could Be Killing Your PPC Campaign (And Costing You Thousands)

PPC Mistakes

Paul Morris August 27, 2020 The success of a PPC campaign relies on being able to use the requisite platform properly. Errors that are easy to make can end up being very costly and effect the long term performance of your account. In this article I want to cover some common mistakes and offer some … Continue reading 6 Mistakes That Could Be Killing Your PPC Campaign (And Costing You Thousands) →

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