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Lower Costs For CTV, AI Are Attracting SMBs by Laurie Sullivan , Staff Writer @lauriesullivan, March 13, 2025 Small and medium-sized businesses (SMBs) advertisers are finding new ways into emerging media such as connected television (CTV) and generative artificial intelligence (GAI) to increase their options and performance. I have noticed a slew of local television ads … Continue reading Lower Costs For CTV, AI Are Attracting SMBs
Martech sprawl is real: too many tools, too little impact. Cut through the noise and invest in martech that truly moves the needle. Gene De Libero on February 3, 2025 Look at your marketing stack. That sprawling collection of tools tells a story of ambition, necessity and maybe a little FOMO. Some 14,106 martech … Continue reading The hidden costs of martech sprawl and how to overcome them
As national advertisers divert spending to non-swing states, regional advertisers get some relief. Chris Wood on October 29, 2024 at 2:13 pm | Reading time: 3 minutes It’s a week until Election Day and the political rhetoric and advertising are running at a deafening volume and staggering velocity. This last part is making it hard … Continue reading Political ad spending shifts regional CTV costs for brands
August 13, 2024 As property and casualty insurance costs surge, manufacturers have few options Many manufacturers handle dangerous materials and operate heavy machinery that can cause accidents and fires, which has always meant paying hefty premiums. BY Reuters James Kirsh expects the cost of the property and casualty insurance for his family-owned foundry in Wisconsin that … Continue reading As property and casualty insurance costs surge, manufacturers have few options
June 03, 2024 This often-hidden aspect of employment contracts costs U.S. employees $300 billion a year Many people are only vaguely aware these clauses exist, or assume that they are only used in highly lucrative, competitive, or secretive industries. BY Kathleen Davis When you accepted your job, you may have not read the fine print of … Continue reading This often-hidden aspect of employment contracts costs U.S. employees $300 billion a year
CPC Report Shows Where Ad Costs Rose And Fell by Laurie Sullivan , Staff Writer @lauriesullivan, April 24, 2024 Pacvue’s Q1 2024 report examines fluctuating ad costs across platforms from Amazon to Instacart to Walmart during the first quarter of 2024, drawing on insights from thousands of advertisers. It shows how retail media continues to chip … Continue reading CPC Report Shows Where Ad Costs Fell And Rose
Brands claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms. Nicola Agius on April 12, 2024 Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per … Continue reading Meta advertisers: Glitchy automated system pushing sales down and costs up
Struggling with high ad costs and few conversions? Learn strategic steps and technical setup tips to optimize your ad campaigns. Margaret Lee on November 22, 2023 While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as … Continue reading Paid advertising: Tips to boost qualified leads and reduce costs
By Jessica Bursztynsky November 14, 2023 Digital payments app Venmo is rolling out a new feature that allows users to create groups to track and settle up multiple expenses. The feature is meant to cut out the need for spreadsheets and other third-party apps, such as Splitwise, before sending expenses to friends. It will … Continue reading Venmo’s new group payment option will help settle up your friends’-getaway costs
By Michael Grothaus November 11, 2023 When it comes to Apple, its sleek hardware products such as the iPhone 15 Pro and Apple Vision Pro usually get all the attention. But Apple is also, of course, a software and services provider, and one of its best offerings is a service that hardly anyone seems … Continue reading The best Apple product you aren’t using costs just 99 cents
