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Restoring brand trust in 2025 requires empathy, real action and continuous engagement — not just crisis response and PR spin. Shama Hyder on February 12, 2025 A PR crisis is one of the most daunting things an organization can face. Companies in industries like healthcare, AI and commercial aviation all faced recent public disasters. … Continue reading How a human-centric approach could fix reputational disasters in 2025
Uber’s App Could Soon Look More Like Google Maps With Ads by Laurie Sullivan , Staff Writer @lauriesullivan, January 28, 2025 PALM SPRINGS, CA — Uber Advertising could expand ad units on its app that would work and look more like Google Maps. What if the app tied in data to target ads in other apps … Continue reading Uber’s App Could Soon Look More Like Google Maps With Ads
January 13, 2025 Robust job market gains could also mean interest rates remain high The Fed could be less likely to slash borrowing costs in the near future. BY Associated Press U.S. job growth surged and unemployment fell last month, an unexpected show of strength that may prove costly to homebuyers and businesses who were counting … Continue reading Robust job market gains could also mean interest rates remain high
January 10, 2025 The dream of an affordable car is dying—and tariffs could make it worse About a third of budget vehicles for the U.S. market are built in Mexico. BY Rob Walker Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. If you’re in the market for a cheap new … Continue reading The dream of an affordable car is dying—and tariffs could make it worse
January 02, 2025 The next time you get laid off, it could be via text or email Employers have gotten plenty of bad press for botching layoffs. But some companies may be doubling down on a more impersonal approach to job cuts. BY Pavithra Mohan Since the pandemic normalized hybrid work and virtual communication, a number … Continue reading The next time you get laid off, it could be via text or email
Gemini Filters Could Put A Wrinkle In Advertising, Earned Media by Laurie Sullivan , Staff Writer @lauriesullivan, December 27, 2024 If Google adds content filters to Gemini that allow users to control what they see in query results, it could make it more difficult for advertisers, brands and publishers to reach target audiences through AI. One … Continue reading Gemini Filters Could Put A Wrinkle In Advertising, Earned Media
As 2024 winds to a close, now is the perfect time to conduct an inventory of your spending over the past twelve months. Here’s how spending one hour today can make 2025 your best financial year yet. BY Emily Guy Birken There’s a reason the newest edition of Spotify Wrapped is always a highly anticipated event–even … Continue reading This one-hour exercise could save you thousands of dollars in 2025
TikTok loses its bid to pause the law that could ban it next month The company said it plans to appeal to the Supreme Court. karissa bell Sat, Dec 14, 2024 STR via Getty Images A federal court has denied TikTok’s request for a temporary pause of a law that could result … Continue reading TikTok loses its bid to pause the law that could ban it next month
Steep tariffs could have a silver lining: They have the potential to end the current era of cheap, disposable clothing. BY Elizabeth Segran Step into Target, Walmart, or Old Navy and you’ll find a smorgasbord of $3 T-shirts, $12 dresses, and $20 sweaters. If you visit Temu, Shein, or Haul’s websites, you’ll find these items at … Continue reading Could Trump’s tariffs kill fast fashion?
How Apple Could Prepare To Ditch Google Search by Laurie Sullivan , Staff Writer @lauriesullivan, November 25, 2024 Successful ad targeting requires a multichannel approach across that can personalize the reach consumers all sizes of computers, from mobile to desktop to the devices that stream live or on-demand content in our living rooms or bedrooms. … Continue reading How Apple Could Prepare To Ditch Google Search
