Brian Rutledge — May 2, 2018 — May 2, 2018 We’ve made it to #7 in our 10-part GDPR blog series. In this blog post, we tackle Data Protection Impact Assessment (DPIA) and what it may mean for your organization. The Chapter Explained GDPR’s Article 35 is all about the DPIA. Here’s a quick summary: … Continue reading Countdown to GDPR #7: Data Protection Impact Assessment
Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping period. Andy Taylor on January 5, 2018 Ahead of the 2017 holiday season, I wrote a column detailing how much more important locally focused ads became during the 2016 holiday shopping season, namely Local … Continue reading Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day
by Jesse Richardson July 20, 2016July 20, 2016 Soft launches, or pre-launches, are simple ways to garnish initial interest from a community, build a list of leads, and position a subscription business for a healthy, powerful launch. Pre-launches are also usually run for a set period of time – 30, 60 or perhaps even 90 … Continue reading Countdown Calendar: A Weekly Breakdown of How to Launch a Subscription Business
Many advertisers have seen great results using the countdown customizer in AdWords, but just how many utilized them during the holiday season? Columnist Matt Umbro sought to find out. Matt Umbro on January 13, 2016 At the end of 2014, I wrote that dynamic copy needed to be an integral part of paid search advertisers’ … Continue reading How Much Did Countdown Ads Play Into Search Advertisers’ Strategies This Holiday Season?
Ranjana SharmaJuly 5, 2015 Recently I started thinking about why launching an eCommerce site is so difficult. Even when we plan out every detail, we are still not prepared enough. Things go wrong unexpectedly. Having done more than 25 site launches in my career, I still feel that every site launch has unique challenges. You … Continue reading Countdown To A Site Launch
