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Meta Event Coverage Stats Compare Browser And Server Data by Laurie Sullivan , Staff Writer @lauriesullivan, July 15, 2024 Advertisers using Meta’s conversions API can access insights into event data transactions that provide a clear picture of how data is captured and sent to the company’s platforms. The tool has the potential of improving ad targeting … Continue reading Meta Event Coverage Stats Compare Browser And Server Data
Beyond Keywords: Leverage Topical Maps for Content Coverage Ruud Hein | February 13th, 2024 Getting your content to stand out among the sea of information online is no small feat. That’s where a solid content strategy comes into play. Think of content strategy as your road map in the vast wilderness of the internet. It’s … Continue reading Beyond Keywords: Leverage Topical Maps for Content Coverage (DD)
Beyond Keywords: Leverage Topical Maps for Content Coverage Ruud Hein | February 13th, 2024 Getting your content to stand out among the sea of information online is no small feat. That’s where a solid content strategy comes into play. Think of content strategy as your road map in the vast wilderness of … Continue reading Beyond Keywords: Leverage Topical Maps for Content Coverage
With so many customer touchpoints, email marketers need automated solutions to meet their needs. Corey Patterson on April 26, 2022 “The consumer is something we’re trying to figure out,” said Ryan Phelan, managing director of RPE Origin, in his presentation at The MarTech Conference. “They consume everything that we do. The email marketer is sending out … Continue reading How to drive email innovation with programmatic coverage
Blue-Chip Advertisers Tackle Oath’s NFL Streaming Coverage by Alex Weprin , (October 03, 2018) While TV remains the screen most associated with the NFL, this year is shaping up to be the year of mobile. Whereas in past seasons, mobile streaming remained a small piece of the pie, this year it is poised to grow … Continue reading Blue-Chip Advertisers Tackle Oath’s NFL Streaming Coverage
Denise DiMeglio — April 14, 2017 — April 14, 2017 There’s no understating the power of a well-written profile or a positive review of your gadget: Media endorsements can drive hundreds or even thousands of readers to your website and boost sales. For some tech companies, a public relations strategy can center on securing media … Continue reading 3 Product Review Strategies to Drive Media Coverage
by Mickie E Kennedy Follow @ereleasesAugust 13, 2016 Anyone familiar with marketing their business will recognize that frustrating moment when they wish someone would pay attention to their press release. Sometimes the lack of attention is attributed to something as simple as not having an attention grabbing headline or focusing on the wrong media outlet. … Continue reading How to Get Better Media Coverage for Your Release
Tracey WallaceOctober 30, 2015 Publicity can be absolute gold for a business, or it can be a death knell — it all depends on what the press has to say about you. Public relations is a mystery to most businesses. In fact, many confuse it with advertising, although the two couldn’t be more different. First, … Continue reading Practical Tips to Increase Press Coverage and Ecommerce PR Strategy Success
By Mickie E Kennedy, Published November 2, 2014 SEO has ruined the way many businesses approach PR. The constant chase for higher search engine rankings has caused some to focus all of their PR efforts on attaining more backlinks to boost their search engine placement. The obsession with SEO and link building has gotten to … Continue reading Why Media Coverage Is Worth It Even When You Don’t Get A Link
