by Amanda OliverOctober 9, 2016 The holidays can be a stressful time; trying to find the perfect gifts, dealing with the massive crowds, and trying not to drink too much at the company holiday party can combine to drive anyone crazy. And if you’re an e-commerce brand, you’re likely to get even more stressed as … Continue reading Keep Calm and Carry On: The Truth About CPCs in Q4
Examining Whether AdWords Bid Headroom Leads to Higher CPCs on Brand Keywords by Joseph Shoemaker on September 26, 2016 In the digital-first world of 2016, protecting a brand name and reinforcing customer loyalty has become increasingly important to employing a successful marketing strategy. But even as companies are learning how to better reach their customers … Continue reading Testing AdWords Bid Headroom, Higher CPCs
by Eyal Katz April 26, 2016 Follow @eyalk100April 26, 2016 You created some truly epic content and drove truckloads of quality traffic to your website. It makes sense to want to make the most money from every click and avoid low-priced ads. So don’t say we never did anything for you. Here’s a complete guide … Continue reading Content Niches and Keywords to Avoid for Higher CPCs
by Eyal Katz February 15, 2016 Follow @eyalk100February 15, 2016 How can you get higher CPCs for the clicks on AdSense ads on your sites? By driving traffic to content that Google contextualizes with high-CPC keywords. But where and how do you find these keywords? We’ve collected a list of keyword tools you can use … Continue reading 15 Keyword Research Tools That Will Optimize Your AdSense CPCs
