Tag Archives: CPGs

How CPGs can realize the value of first-party data with a CDP

Consumer packaged goods brands can drive ongoing marketing ROI by harnessing the value of first-party data through a customer data platform. Jeremy Brugger on January 3, 2023 at 10:00 Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing … Continue reading How CPGs can realize the value of first-party data with a CDP →

Deep In The Holidays: Ecommerce Home Delivery Places Intense Pressure On Retailers, CPGs

eCommerce

Deep In The Holidays: Ecommerce Home Delivery Places Intense Pressure On Retailers, CPGs by Laurie Sullivan @lauriesullivan, November 9, 2022 Retailers and consumer packaged goods (CPG) companies are scrambling to meet customer demand for fast home delivery of products, citing outdated supply and delivery chains, lack of order fulfillment centers near customers, and high capital … Continue reading Deep In The Holidays: Ecommerce Home Delivery Places Intense Pressure On Retailers, CPGs →

CPGs Face Competition of Biblical Proportions

Competition Strategies

Mudit Rawat — March 24, 2019 Follow @moodz — March 24, 2019 There’s a famous story you’re no doubt familiar with about a menacing giant who was so ferocious that even the bravest of warriors didn’t dare to challenge him. Trained from birth as a warrior and ever so confident in his abilities, he challenged … Continue reading CPGs Face Competition of Biblical Proportions →

For CPGs, Recenter Mobile In Your Marketing Mix

Marketing Segmentation

by Jennifer Lum, Columnist, November 16, 2016 Time and again, industry experts assert that mobile is a critical component of the marketing mix. Yet for all of the years it’s been “the year of mobile,” only 3% of brands’ marketing mix was spent on mobile advertising last year. Yes, marketers are increasing their mobile ad spend, … Continue reading For CPGs, Recenter Mobile In Your Marketing Mix →

8 Influencer Marketing Mistakes CPGs Make

Influencer Marketing

by Holly Pavlika, Columnist, November 7, 2016, 1:00 PM There is a tremendous amount of excitement about influencers today. Influencers can help CPGs solve so many challenges like saving de-listed items, launching a new product, educating consumers on complicated products or updates and helping increase basket size. But working with influencers is not as simple … Continue reading 8 Influencer Marketing Mistakes CPGs Make →