Learn the fundamentals of what to do to create compelling B2B calls to action for successful email outreach. Vladyslav Podoliako on February 20, 2024 Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. Your entire outreach will fail if your call to action (CTA) is weak. While regular cold emails can … Continue reading How to craft killer CTAs that convert B2B prospects
Here’s how to craft a solid strategy for attracting and engaging qualified attendees to ensure your virtual event’s success. Allison Saget on May 18, 2023 While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. Events have become more accessible in today’s digital world, … Continue reading How to craft a winning event strategy: A 7-step framework
Tom Whatley November 15, 2021 Total digital ad spending worldwide exceeds $ 450 billion. By 2024, that figure will rise to $ 645 billion. This kind of spending means crowded ad platforms, which makes it more difficult to stand out. If your business has a five- or six-figure digital advertising budget, you can put more … Continue reading How to Craft a Digital Advertising Strategy That Combats Rising Costs and Captures New Customers
Chandrima Chakraborty August 19, 2021 One of mankind’s most innate attributes, curiosity is as natural to us as breathing. It’s this emotion that has driven every little discovery and every advancement in science, technology, language, industry, and human development. Indeed, as Oscar Wilde aptly put it, “the public have an insatiable curiosity to know everything.” … Continue reading Curiosity Email Subject Lines: Why They Matter and How to Craft Them
Wendy Marx July 15, 2021 Whether you’re an older professional eager to boost your personal brand or pivot to a new career or ready to try something new, LinkedIn can help you get there. But there’s one caveat — you need to be a powerful presence on LinkedIn. No dithering allowed. But first you need … Continue reading How to Craft an Outstanding LinkedIn Profile as an Older Professional
Angela Hausman, PhD May 7, 2021 Readers of this blog should recognize the impact of content marketing on the success and growth of your businesses through a combination of improved awareness and motivating conversion. Today, I’d like to focus on crafting the perfect post. Since platforms vary greatly, there’s no single “best” way to craft … Continue reading Craft the Perfect Post: Facebook and Instagram Content Strategies
Tom Whatley November 9, 2020 Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Knapp talks about focusing on only the essential activities for shipping new products and testing new ideas. As advocated in the book, I felt the idea of using restraint would help me quickly execute … Continue reading How to Craft (Or Pivot) Your Agency Value Proposition
Hate The Industry, Love The Craft by Kamran Asghar , October 30, 2020 Many are lured into the agency business because they find the craft — the art, in some cases — of persuasion compelling. But our industry is becoming less alluring. People like to blame the ’90s. Agencies got unbundled and media channels and … Continue reading Hate The Industry, Love The Craft
Justin Wong October 8, 2020 You’ve finally launched your new business. Congratulations! Now, it’s time to make people aware of your presence, as well as your products and services. The best way to do this? Strong branding and a custom marketing plan – two crucial components that don’t come cheap. That’s what this article is … Continue reading How to Craft the Perfect Startup and New Business Marketing Budget
Laura MacPherson — April 22, 2020 Human beings are wired to avoid loss. We fear change because it involves risk—a potential for loss. For this reason, many B2B buying decisions get put off (or worse, permanently tabled). A buying decision involves change. There’s inherent risk. If a purchase doesn’t work out well, the decision-maker could … Continue reading How to Craft a Messaging Platform that Moves Prospects to Action
