Tag Archives: Craft

Your Event Deserves a Business Plan — Here’s How to Craft One

Ronnie Higgins — December 26, 2019 Follow @ronniehiggins Successful events pair passion with a comprehensive business plan. To ensure your next event accomplishes your goals, spend some time crafting a plan ahead of time. Good ideas don’t just stand on their own. They need structure to realize their true potential. Take a successful event, for … Continue reading Your Event Deserves a Business Plan — Here’s How to Craft One →

The Framework That Will Help Craft Your Customer Engagement and Personalization Strategy

Customer Engagement

Brian Johnson — November 4, 2019 We all know that personalization makes a difference. At Christmastime, what makes you feel better, a gift from a loved one that was picked out perfectly for you or a regifted gift card? Personalization makes a difference. So it comes as no surprise that personalization makes a difference when … Continue reading The Framework That Will Help Craft Your Customer Engagement and Personalization Strategy →

How to Craft Employee Experience So That Creativity Flourishes

Employee Advocacy

Suresh Sambandam — October 14, 2019 Creativity. It’s become a bit of a buzzword, but in this case, it’s all the buzz for good reason. A study by Forrester Consulting concluded that “companies that embrace creativity outperform peers and competitors on key business performance indicators, including revenue growth, market share, and talent acquisition.” Creativity could … Continue reading How to Craft Employee Experience So That Creativity Flourishes →

Craft a Subject Line and Preheader Pair to Inspire More Opens

Content Optimization

Ben Duchesney — August 6, 2018 — August 6, 2018 How do you keep people reading your email? By making sure the first thing someone sees in their inbox is your email, and influencing a reader’s decision to open it, not just ignore it along with the other emails. If your goal is to convince … Continue reading Craft a Subject Line and Preheader Pair to Inspire More Opens →

How to Craft Epic Emails that Break Through the Noise

Email Marketing Tips

Syed Balkhi — July 17, 2018 Follow @SyedBalkhi — July 17, 2018 Take a look at your inbox. How many emails from companies are unread? Probably a lot. Many get deleted before you ever open them and others are left to sit untouched for months. Now think about what emails you do open and read. … Continue reading How to Craft Epic Emails that Break Through the Noise →

How to Craft the Perfect Request For Proposal (RFP)

Business Process

Aaron Sawitsky — November 22, 2017 — November 22, 2017 geralt / Pixabay It’s the middle of November, which means that we are deep into the annual RFP (request for proposal) season. Because so many companies issue RFPs around this time of year, we thought it made sense to take a few minutes and give … Continue reading How to Craft the Perfect Request For Proposal (RFP) →

Use Customer Journey Maps To Craft Better Experiences

Customer Experience

By Mandy Pennington August 17th, 2017 Today’s buyers and browsers have more ways to interact with businesses than ever. From voice search and proximity-based marketing to social media and live chat, it’s never been easier to connect with customers. But this increase in communication channels and platforms doesn’t necessarily translate to a positive customer experience. According … Continue reading Use Customer Journey Maps To Craft Better Experiences →

Craft Killer Copy Every Time

Marketing Guide

Randy Milanovic — July 24, 2017 Follow @kayak360 — July 24, 2017 Most of us dream of writing a novel at some time or another. Who wouldn’t love the thought of sipping a latte, crafting a few words in a chapter of their novel, telling stories, and soaking up a healthy combination of royalty checks … Continue reading Craft Killer Copy Every Time →

How to Craft a Killer Bio That Will Support Your Thought Leadership Strategy

Career Resume

Wendy Marx — June 5, 2017 Follow @wendymarx— June 5, 2017 How does your professional bio back up your thought leadership strategy? Is it like a silent wingman that leaves you hanging? Or is it a reliable friend that boldly sings your praises to others? You need a bio that supports your business goals, and … Continue reading How to Craft a Killer Bio That Will Support Your Thought Leadership Strategy →

5 Ways to Graduate from Professional to Master in Your Craft

Career Development

Matthew Baker — February 22, 2017 — February 22, 2017 We are all craftsmen and craftswomen. Our craft (“the work we do”) is what sets us apart from others. Our craft may be building software, branding products, making espresso, laying concrete, organizing events, or many other specialties. The journey of developing your craft often starts … Continue reading 5 Ways to Graduate from Professional to Master in Your Craft →