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by Andrew Hubbard April 5, 2016April 5, 2016 Having a well-thought-out plan for A/B testing Facebook ad campaigns is essential if you want to improve your performance reliably and consistently. And the more you test, the better. A study of 37,259 Facebook ads found that “most companies only have 1 ad, but the best had … Continue reading A Crash Course on A/B Testing Facebook Ad Campaigns
Martin SchneckJuly 10, 2015 What? What is… what is this thing? PPC? We often write about PPC here at eZanga. After all, eZanga specializes in online advertising, and PPC is a huge part of advertising. You’re probably here because you want to know what the heck it is. Or perhaps you need a bit of … Continue reading PPC 101: A Crash Course in Pay Per Click Advertising
Matthew GrattanJune 25, 2015 Natural disasters and unplanned data breaches are two of the most commonly overlooked issues plaguing online businesses. Disruptions to operations can alienate customers and paralyze profits, yet 74% of small businesses don’t have a business continuity plan in place to deal with natural disasters or unplanned events. But, don’t worry – … Continue reading Crash Course In Continuity: 4 Ways To Protect Your Business Against Unplanned Events
Buckets of frogs. Flying bowling balls. Rick Springfield. Anderson is the master of capturing our messy, strange reality. By KC Ifeanyi January 9, 2015 Navigating Paul Thomas Anderson’s universe is like trying to catch a bucketful of frogs while blasted on Acapulco Gold. (Hang tight, all will become clear.) Soon enough you’ll stumble over crippling … Continue reading As “Inherent Vice” Goes Big, Here’s Your Crash Course On Paul Thomas Anderson’s Seductively Surreal Universe
A woman married to a successful, powerful man is often in the dark about her financial affairs. While capable of understanding and managing her finances she lacks experience because her husband took charge of the finances. To get your financial house in order, start with these four crucial steps. Make an Inventory of your current … Continue reading Affluent Widow Needs Crash Course in Personal Finance After Husband’s Death
