Debra Murphy March 22, 2021 To paraphrase a very well-known marketing quote, video is king. The power of video is unlimited when it comes to digital marketing and sales. And as you’d imagine, one of the most popular platforms for video sharing is YouTube. YouTube is an extremely powerful medium and, if leveraged properly, it … Continue reading How to Create a High-Converting YouTube Video Sales Funnel
Marketing Edge Leads Ad Industry To Create Diversity In Educational Programs by Laurie Sullivan @lauriesullivan, March 12, 2021 Marketing Edge has partnered with three organizations that will help the marketing and advertising nonprofit advance its diversity and inclusion efforts to support job opportunities for students in marketing and advertising. The partnerships were announced Friday. The organizations … Continue reading Marketing Edge Leads Ad Industry To Create Diversity In Educational Programs
Brianna Lucido March 2, 2021 In general, people are pretty intuitive. Shoppers can tell whether a brand has made an effort to understand and cater to their needs. Creating an accessible and enjoyable ecommerce customer journey goes a long way to boost customer loyalty and, in turn, your conversion rate. Let’s first take a look … Continue reading How to Create a High Converting Ecommerce Customer Journey
Ashley Hill February 23, 2021 A recent client project I did, and one I recommend to all my clients, is setting up an automated workflow for new customers. Much like ones for new subscribers, by giving your customers the information they need to work with your product or service best, you’re helping to ensure they … Continue reading How to Create Your Customer Onboarding Email Series
Jared Atchison January 28, 2021 Are you looking for a way to generate more revenue for your business? If so, you’ve likely examined your existing marketing strategy and fine-tuned your most popular products and services. But here’s the real question; have you considered adding additional revenue streams to your business model? Companies around the globe … Continue reading How to Create New Revenue Streams for Your Small Business
Thomas Griffin January 27, 2021 For many years now, it’s been predicted that remote working will become the norm. And then, because of the pandemic, businesses have been forced to use remote working whether they were ready to or not. One reason why remote working is not fully embraced by many business leaders is the … Continue reading How to Create a Positive Work Culture For Your Remote Business
Matt Shealy January 26, 2021 Facebook and Instagram are unarguably the most popular social media platforms these days. Since these platforms have billions of daily active users, businesses take the opportunity to promote their products and services through them. A business can find many potential buyers through these social media platforms. Most importantly, advertising through … Continue reading How to Create Profitable Facebook and Instagram Ad Campaigns
Pam Aungst January 22, 2021 Google Analytics is the “web analytics reporting offered by Google that tracks and reports website traffic” and “lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.” And while many may be familiar with using some of the pre-existing reports available, … Continue reading Create a Custom Report in Google Analytics
Brian Wallace January 15, 2021 The pandemic and resulting lockdowns made it clear that the remote workforce is a valuable resource. Employers were forced to get their teams working from home immediately and it’s no secret that a lot of companies got off to a rocky start. Once things clicked into place, however, employers and … Continue reading How to Leverage Virtual Assistants to Create an Unfair Advantage
Thomas Griffin January 14, 2021 An important part of good content marketing is timeliness. You have to create the right content for the right events and share them at the right time. With so many holiday celebrations throughout the year, you’ll have plenty to do getting ready with blog posts, ad text, images, videos, and … Continue reading Why You Should Create a Holiday Calendar For 2021
