By Chris Deaver May 06, 2022 For years, people have wondered how Apple does it. How does the company innovate the way it does? How does it create such insanely great products that surprise and delight? Few people know the struggle that it’s faced to get there. Like the great Michelangelo, Apple might say, “If … Continue reading How Apple overcame its culture of secrecy to create AirPods Pro
In this guide, learn how to create a strategy built for performance and aligned with consumer intent. BrightEdge on May 11, 2022 Consumers are an inquisitive lot. They seek out the best prices, look for new recipes, explore options for travel destinations, find doctors and new restaurants and bike trails and they use search engines … Continue reading How-to guide: Create a sustainable, high-performing SEO and content strategy
65% of customers say a positive brand experience is more influential than great advertising. Constantine von Hoffman on April 29, 2022 “Why is marketing struggling with customer experience?” asked Blueshift co-founder and CEO Vijay Chittoor. “Why is it not easy for every marketer to just create human centric experiences? After all, everyone wants to do … Continue reading How AI lets marketers create human-centric CX at scale
ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data by Laurie Sullivan @lauriesullivan, April 19, 2022 The creation of partnerships to leverage second-party data has received more attention of late. On Tuesday, enterprise customer data platform (CDP) ActionIQ and collaboration and data cleanroom platform InfoSum announced a partnership to support second-party data. The agreement combines the … Continue reading ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data
By Gary Hamel and Michele Zanini April 06, 2022 Wherever one looks, one sees organizations—from universities, health care providers, and large- to medium-size companies—who are struggling to adapt to an ever-accelerating pace of change. In their quest to stay relevant, most organizations are hobbled by bureaucratic management systems—with too many layers and too may … Continue reading ‘Create a cascade of change’: How to break through stubborn company infrastructure and get things done
Survey finds only 38% of marketers they have clearly defined goals and strategies for digital customer experience. Constantine von Hoffman on April 1, 2022 Marketers know they need great digital customer experience, but few know how to get it. While 84% agree that businesses must deliver excellent digital customer experience to survive, only 38% say … Continue reading Digital CX: Businesses need them, yet struggle to create great experiences
Aneeca Younas Last updated: 18 March 2022 Blogging sounds very easy to accomplish – just type in a few words, publish it, and boom! You’re done. Sadly, there are many things to consider if you want to take blogging seriously. Here, we’re going to focus on how you can build a blog to bring value … Continue reading How To Create a Blog: Start a Successful Blog in a Few Steps 2022
Amazon buys rights to popular true-crime podcast ‘My Favorite Murder’ Amazon will have a one-week exclusive for new episodes. J. Fingas @jonfingas January 25th, 2022 Matt Winkelmeyer/Getty Images for Entertainment Weekly Amazon is once again racing to buy the rights to major podcasts and the networks that share them. According to Bloomberg, Amazon is buying … Continue reading YouTube reportedly offers podcasters up to $300,000 to create videos
Aneeca Younas Last updated: 11 March 2022 Blogging sounds very easy to accomplish – just type in a few words, publish it, and boom! You’re done. Sadly, there are many things to consider if you want to take blogging seriously. Here, we’re going to focus on how you can build a blog to bring value … Continue reading How To Create a Blog: Start a Successful Blog in a Few Steps 2022
Ranjan Kumar January 20, 2022 If you had to choose between meeting a colleague over Zoom, or over a latte at your favorite coffee shop, the probability is pretty high you’d choose the latter, assuming it was safe to do so. While Zoom meetings are quicker and easier to stack sequentially throughout the day, there … Continue reading Getting to the Point: How New Conversation Tech Can Interpret Interactions and Create Value
