Tag Archives: Create

Getting to the Point: How New Conversation Tech Can Interpret Interactions and Create Value

Ranjan Kumar January 20, 2022 If you had to choose between meeting a colleague over Zoom, or over a latte at your favorite coffee shop, the probability is pretty high you’d choose the latter, assuming it was safe to do so. While Zoom meetings are quicker and easier to stack sequentially throughout the day, there … Continue reading Getting to the Point: How New Conversation Tech Can Interpret Interactions and Create Value →

Create Loyalty With Connected Experiences

Loyalty Programs

Create Loyalty With Connected Experiences by Sean Eidson , January 27, 2022 The following was previously published in an earlier edition of Marketing Insider. In categories where frequency is high and competition is fierce, there are a few key steps to engaging your best customers to deliver an experience that can create durable brand loyalty … Continue reading Create Loyalty With Connected Experiences →

Google Calls On Industry To Create New Secure Data Transfer Framework Between U.S. And EU

Google

Google Calls On Industry To Create New Secure Data Transfer Framework Between U.S. And EU by Laurie Sullivan , Staff Writer @lauriesullivan, January 24, 2022 Kent Walker, Google president of global affairs and chief legal officer, Google and Alphabet, last week called on European lawmakers to agree soon on a new data framework to keep the … Continue reading Google Calls On Industry To Create New Secure Data Transfer Framework Between U.S. And EU →

3 strategies to create better customer journeys across any channel

Customer Journey

Successful customer journeys require both personalization and practical strategies. Corey Patterson on January 20, 2022 “Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. “Their biggest challenge … Continue reading 3 strategies to create better customer journeys across any channel →

How to Create a Digital Content Strategy For Your Small Business

Digital Content Strategy

Lacy Boggs January 10, 2022 At its most basic, this is what I do for small businesses: I help them create a digital content strategy that will get them closer to their business goals. But before you’re ready to work with someone to create a digital content strategy for your business, you may have some … Continue reading How to Create a Digital Content Strategy For Your Small Business →

8 Tips on How to Create Your YouTube Marketing Strategy and Grow Your YouTube Channel [Infographic]

YouTube Traffic Generation

Elena Cucu December 12, 2021 With such an incredible increase in video content consumption, marketers may be asking themselves if they should create a YouTube channel for their brands and start focusing more on YouTube marketing from now on. Even if brands do not populate YouTube as other social media platforms like Facebook or Instagram, … Continue reading 8 Tips on How to Create Your YouTube Marketing Strategy and Grow Your YouTube Channel [Infographic] →

Create Loyalty With Connected Experiences

Loyalty Programs

Create Loyalty With Connected Experiences by Sean Eidson , November 29, 2021 In categories where frequency is high and competition is fierce, there are a few key steps to engaging your best customers to deliver an experience that can create durable brand loyalty and brand fidelity. Brand fidelity essentially translates to the strength of the … Continue reading Create Loyalty With Connected Experiences →

How To Create Social Media Marketing Strategies Inspired by Top YouTube Gamers/Influencers

Social Media Marketing

Alarie Pierce November 26, 2021 According to Global Media Insights, YouTube is the second most popular social media platform and the second-largest search engine, after Google. In today’s digital era, it’s imperative to have video content in your business’s social media marketing strategy. Video content allows you to interact, entertain, inform and promote your company. … Continue reading How To Create Social Media Marketing Strategies Inspired by Top YouTube Gamers/Influencers →

How to Create a Sense of Belonging — Even From a Distance

Workplace Challenges

Dr. Dan Harrison October 27, 2021 A remote work environment offers employees some enviable advantages, including a better work-life balance, the elimination of stressful commutes, and, in some cases, the flexibility to work whenever they’re most productive. Unfortunately, remote work culture has one major downside: According to a survey by Slack of 4,700 remote workers … Continue reading How to Create a Sense of Belonging — Even From a Distance →