Sahail Ashraf September 25, 2020 LinkedIn has always helped users with guides and advice. Now it’s brought out a brand new guide for social media managers. Is it worth a read? LinkedIn is a huge professional network, and it continues to grow and exceed expectations. The social media platform has also been pushing recently to … Continue reading LinkedIn Creates Guide for Social Media Managers and Professionals
Steven Imke — April 15, 2020 An economic downturn in an ecosystem due to the decline of a primary employer or industry can create huge new opportunities for entrepreneurs with vision, will, and the ability to act quickly. The other day I was looking at this picture of a tree growing out of an old … Continue reading How an Economic Downturn Creates Huge New Opportunities
During MarTech East, Jonathan Roman outlined why we must consider all areas of the organization, not just the marketing team when adding to a martech stack. Paul Taylor on October 7, 2019 at 4:04 pm Jonathan Roman walks onto the stage, coffee cup in hand. He’s relaxed. He’s confident. He knows his story is going … Continue reading MarTech Overtime: Why a marketing data re-architecture creates more agile marketing
Google Creates Personalized Plan For Small Businesses by Laurie Sullivan @lauriesullivan, June 27, 2019 Google on Thursday announced Google for Small Business, a Grow with Google initiative to help companies find the right tools and services to reach business goals. On this new website, marketers will find personalized plans, in-person workshops, and the latest news. … Continue reading Google Creates Personalized Plan For Small Businesses
IAB Creates Branded Content Studio Directory To Aid Media Buyers by Sara Guaglione , July 2, 2018 The Interactive Advertising Bureau (IAB) has created a directory of branded content studios operated by publishers, with the hope that it will “help buyers more easily identify publisher content studio offerings to meet their goals.” A committee at … Continue reading IAB Creates Branded Content Studio Directory To Aid Media Buyers
Paul Keijzer — May 29, 2018 Follow @Paul_Keijzer — May 29, 2018 mohamed_hassan / Pixabay Most of the leaders I’ve worked with have claimed that they encourage the growth and creation of super teams. They’ll go at length describing how empowered, highly engaged, talented and high achieving their teams are. However, the reality of day-to-day … Continue reading How to Foster a Culture that Creates Super Teams
Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend by Laurie Sullivan @lauriesullivan, May 4, 2018 Google will now require anyone in the United States who wants to purchase political advertisements to verify they are U.S. citizens or lawful permanent residents. Advertisers will need to provide a government-issued ID and other key information as well … Continue reading Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend
Katy French — January 24, 2018 — January 24, 2018 Free-Photos / Pixabay A healthy culture is crucial to a successful business, as it influences everything from your customer service to your employee interactions in the break room. (If you’ve worked at a company with a toxic culture, you know how soul-crushing it can be.) … Continue reading Why Transparent Reporting Creates a Happy, Healthy Company Culture
Linking Out: LinkedIn Creates Audience Network, Serves Mobile Ads Outside LinkedIn by Laurie Sullivan @lauriesullivan, September 6, 2017 In a first, LinkedIn will now give advertisers a way to serve their native mobile ads — Sponsored Content — on other publisher networks, extending its flagship ad unit to tens of thousands of websites and apps. … Continue reading Linking Out: LinkedIn Creates Audience Network, Serves Mobile Ads Outside LinkedIn
Stephanie McGuinn — September 6, 2017 Follow @PIMidlantic — September 6, 2017 Devanath / Pixabay Companies like Publix Super Markets have stood out as one of the “Best Places to Work” for years thanks to having what many call the best-in-industry employee benefits. Included in these benefits are stock options and bonuses tied to profits, … Continue reading Incentive-Related Pay Creates Positive Attitudes… If Done Right
