Gain insights into balancing promotions, content themes and testing to boost email effectiveness throughout the year. Alexander Melone on September 13, 2024 Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. A strategically built calendar offers a bird’s eye view of your … Continue reading 6 tips for creating a winning email marketing calendar
August 23, 2024 Why leaders shouldn’t focus on creating a corporate culture—and what they should build instead An emotional intelligence expert explains how building a sense of community can help companies increase employee engagement, boost worker mental health, and more. BY Harvey Deutschendorf Leaders often preach about the importance of building a healthy company culture. Understandably, … Continue reading Why leaders shouldn’t focus on creating a corporate culture—and what they should build instead
May 28, 2024 What concrete and pigs reveal about creating a supply chain that can withstand disaster A new book argues that as companies rebuild supply chains, they should consider proximity above all else. BY Kaihan Krippendorff and Robert C. Wolcott Since the pandemic, companies and governments worldwide have been reevaluating their supply chains to achieve … Continue reading What concrete and pigs reveal about creating a supply chain that can withstand disaster
Boost marketing-driven revenue with granular audience segmentation. Use this 7-step framework for targeting the right prospects. Natalie Jackson on April 22, 2024 If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. Today’s B2B buyers expect a … Continue reading 7 steps to creating an audience-based B2B marketing plan
Top of Heart: New Book Reveals the Mindset Creating 7-Figure Businesses GRIT DAILY / Sep 26, 2023 Entrepreneurs and startups are driven by innovation and big ideas. But are we overlooking the biggest idea of all: prioritizing how we make our customers feel? Author and business trailblazer Grant Muller shares how to set your business up … Continue reading Top of Heart: New Book Reveals the Mindset Creating 7-Figure Businesses
Streamline your digital asset management process with expert tips on implementing practical file naming conventions. Michelle Tackabery on August 15, 2023 A file naming convention is a necessary standard for digital asset management (DAM) implementation because it accomplishes several things. Naming conventions: Power DAM search functionality by providing search terms within names that do not … Continue reading 4 steps to faster DAM search: Creating a file naming convention
Latest Google Cloud Alliance Bolsters Omnicom’s Image Creating Capabilities by Steve McClellan @mp_mcclellan, June 20, 2023 Imagen Demonstration. Source: Google Omnicom Group today announced a strategic collaboration with Google Cloud that offers what the companies called “unique access” to Google’s Vertex AI platform. The announcement was made at Cannes on Tuesday during the Lions Festival. … Continue reading Latest Google Cloud Alliance Bolsters Omnicom’s Image Creating Capabilities
By Laya Neelakandan April 24, 2023 Imagine a world in which every detail in your office, down to the assortment of items on your desk, is available from the comfort of your home. Now, that possibility is not just imaginable, but entirely possible through Katmai, a virtual communications platform launching today that creates … Continue reading This startup is turning the RTO debate on its head by creating a digital twin of the office
By Shalene Gupta April 03, 2023 Last fall, John Timmerman, founder and CEO of digital marketing agency Good Monster, had a problem. He’d lost three clients through no fault of his own—acquisitions, startups running out of funding, the list goes on—but now he was responsible for the decision that came next. Lay off … Continue reading Hampton is creating a safe space for tech CEOs
Learn what it takes to develop high-performing creative marketing firms and in-house agencies that go beyond best practices. Brian Kessman on January 17, 2023 at 9:45 am | Reading time: 7 minutes Did you know that most creative and marketing organizations still rely on organizational strategies, structures and management philosophies that date back to 1911? … Continue reading A 5-point framework for creating a high-performing marketing organization
