Sandra Chung — March 30, 2018 Follow @sandrogynous — March 30, 2018 “Let’s just create an email newsletter!” If marketers had a dime for every time we’ve heard that suggestion at a meeting. Newsletters are a great way to engage with your audience and to keep them informed about your business on a regular basis … Continue reading 7 Tips for Creating More Engaging Newsletters
Melissa Burns — March 27, 2018 Follow @Melissa_Burns— March 27, 2018 Banners are the bread and butter of any affiliate network, as it is their quality and catchiness that define whether the link behind them is going to receive traffic and, potentially, new customers. Therefore, the craft of creating and placing them is one of … Continue reading 4 Tips for Creating Catchy Banner Ads to Boost Your Sales
Susan Friesen — March 23, 2018 Follow @eVisionMedia — March 23, 2018 Have you ever said, “If only I knew what to put on my website home page, I’d do it!”? Knowing the EXACT things to include to maximize sales and conversion on your website can be difficult sometimes. You want to look good and … Continue reading 7 Keys to Creating a High Conversion Website Home Page
Before you jump into conversion rate optimization, contributor Allen Martinez says your website must reflect a deep understanding of your customers, among other things. Read on for how best to approach the challenge. Allen Martinez on March 9, 2018 Before I graduated from the Art Center College of Design, Lynda Weinman was my … Continue reading Creating the best lead-gen website, step by step
Michael Ugino — March 8, 2018 — March 8, 2018 Consumers at a shopping mall get to know brands through storefronts. After handling inventory, seeing how a shop is designed, and talking to employees, buyers form an impression of the business and decide whether they want to make a purchase. As an Amazon seller, your … Continue reading Creating a Unique Amazon Product Listing: A Step-by-Step Guide
Amanda Abella — December 8, 2017 — December 8, 2017 Daria-Yakovleva / Pixabay If you’ve spent any amount of time online, you’ve likely seen someone talking about how to earn passive income. Passive income is essentially what we all strive for – to make money without having to trade our time. There are several ways … Continue reading 3 Things No One Tells You About Creating Passive Income
George Shipley — November 20, 2017 — November 20, 2017 When people see video content they like, they are 41% more likely to seek future content from that brand and 37% are likely to purchase your product or service! Video is a hugely powerful marketing tool. But its not simply about being entertained, audiences want … Continue reading Creating Video that Delivers – Our 5 Secrets
How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’ Justin Freid on November 3, 2017 B2B and B2C search marketing efforts are two different animals. From keyword development to prequalifying searchers through ad text, distinct strategies need to … Continue reading Creating a B2B and B2C overlap strategy
Danielle Kunkle — November 2, 2017 Follow @BoomerBenefits — November 2, 2017 geralt / Pixabay Nearly all business owners have gone through it at some point. A series of bad hires or negative employees that can tank your entire team. All too often we concentrate on skill level in our hiring when the attitude of … Continue reading 8 Tips for Creating an Engaged and Extraordinary Workforce
Melissa Mines — November 2, 2017 — November 2, 2017 geralt / Pixabay “WHEN YOU TAKE RISKS, YOU LEARN THAT THERE WILL BE TIMES WHEN YOU SUCCEED AND THERE WILL BE TIMES WHEN YOU FAIL, AND BOTH ARE EQUALLY IMPORTANT.” —Ellen Degeneres “SUCCESS IS NOT FINAL, FAILURE IS NOT FATAL: IT IS THE COURAGE TO … Continue reading Three Steps to Creating a Culture That Embraces Metrics That Suck
