Who says marketing has to be boring? Columnist Mary Wallace shares tips to help you shake up your strategy and craft a cool nurture campaign. Mary Wallace on March 1, 2017 Marketers are cool people. We tend to be very aware of the world around us — what’s epic and what’s (March 15, 2017)’s … Continue reading 4 tips for creating epic nurture campaigns
Chris Goward — February 16, 2017 — February 16, 2017 From simple message segmentation to programmatic ad buying and individual-level website customization, the combination of big data and technology is transforming the possibilities of personalization. But the rise of personalization tools and popularity has also meant the rise of marketers doing personalization the wrong way. … Continue reading A Roadmap to Creating An Effective Personalization Strategy
Bonnie Harris — February 2, 2017 Follow @waxmarketing— February 2, 2017 “The world is full of people who are grabbing and self-seeking. So the rare individual who unselfishly tries to serve others has an enormous advantage.” — Dale Carnegie Socially responsible companies are gaining currency in the business world. Civic-mindedness and ethical concerns have always … Continue reading 5 Tips for Creating Socially Responsible Companies
Young Entrepreneur Council — January 23, 2017 Follow @YEC— January 23, 2017 What’s one tip you have for creating Snapchat filters that really stand out and look professional at events? 1. Begin With the End in Mind Are attendees likely to snap a video or a picture? Will there be a lot of movement in … Continue reading 12 Tips for Creating the Perfect, Professional Snapchat Filter
Link building and content marketing often complement each other, but columnist Andrew Dennis notes that there are plenty of ways to build links, even if you don’t have the resources to create content. Andrew Dennis on January 18, 2017 Link building isn’t some mystical SEO hack. Building links is straightforward: find relevant sites … Continue reading How to build links without creating content: 5 examples
Jen Tabangcura — January 17, 2017 — January 17, 2017 Satisfying the rendering differences between the vast selection of email clients out there is an ongoing battle with web developers. Here are a few tips that can help save you hours of coding headaches. Use Inline CSS When possible, write your CSS inline. Some email … Continue reading Tips for Creating an HTML Email That Renders Universally
Anton Kraly — December 28, 2016 Follow @https://twitter.com/PMMarketer— December 28, 2016 Using Slides for Your Webinar Presentation Will Help You Add Great Visual Appeal to Your Message and Pitch Being Offered to Your Attendees. A solid structure and outline are just one important part of building a powerful sales webinar. An often-overlooked but crucial piece … Continue reading 4 Quick Tips on Creating a Powerful Webinar Presentation
Sara McGuire — December 21, 2016 Follow @sara_mcguire— December 21, 2016 You’re probably overwhelmed already with everything you have to do this holiday season. But now isn’t the time to slip up on your email marketing strategy. Many businesses like to offer special email campaigns during the holidays. You might be promoting a sale, offering … Continue reading 5 Tips For Creating Heartfelt Holiday Email Campaign Banners
Raw traffic data in Google Analytics isn’t always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to create a filter that excludes spam traffic and traffic from internal sources. Dianna Huff on December 20, 2016 “Our traffic is going down,” said a client in a recent email. Attached to the … Continue reading Small business owners: 3 steps to creating accurate Google Analytics reports
Adel de Meyer — December 12, 2016 Follow @adeldmeyer— December 12, 2016 Are you venturing into the realm of digital marketing and wondering where to start? The first step is to plan, build, and execute your strategy specifically geared towards digital. Websites, mobile apps, and social media networks are just some of the ways to … Continue reading Creating A Digital Marketing Strategy – Everything You Need To Know
