by Simon Dunant Follow @podcastingpowerSeptember 22, 2016 One of the most underused social media strategies that most entrepreneurs miss is the value in creating a Facebook group for their business. Many business owners already have a Facebook page, but a page is a very closed one way connection with your clients, and social media can … Continue reading How Creating A Private Facebook Group Can Unlock New Business Opportunities
by Len April Follow @ZenithtalentSeptember 20, 2016 Although leadership and vision may form the heart of an organization, people are its soul. That’s why creating the right company culture has become imperative for businesses in today’s rabidly competitive market. Yet what kind of culture works best? Performance-based? Engagement-based? For contingent workforce program managers, the answer … Continue reading Creating a Purpose-Driven Business Culture for Contingent Workforce Programs
by Dave Brock Follow @davidabrockSeptember 9, 2016 Some managers reading this title will be thinking, “Dave, you’ve got this backwards, they’re our people, our employees, they work for us. They need to be creating value for us. That’s what we hire them for, to bring in orders!” It’s this very attitude that creates the challenges … Continue reading What Value Are You Creating For Your People?
by Rick Lepsinger Follow @onpoint_llcSeptember 8, 2016 Although the idea of giving regular ongoing feedback to employees and not waiting until the annual performance review has been around for decades it look like companies like Kimberly-Clark, GE and IBM are finally getting serious about doing it. The availability of performance management software to track performance … Continue reading Creating a Culture That Supports Giving and Receiving Feedback
by Young Entrepreneur Council Follow @YECSeptember 3, 2016 What’s your No. 1 tip for brands that want to create a high volume of video without sacrificing quality? 1. Batch Your Production Trying to shoot, edit and distribute multiple videos each week is really difficult. Instead of trying to create something every week, set aside one … Continue reading 12 Tips for Creating a High Volume of Top-Quality Video Content
Trying to create a new category in digital marketing can be an emotional roller-coaster. Columnist Peter Isaacson discusses the ups and downs and how to ultimately obtain your goals. Peter Isaacson on August 25, 2016 Helping create a new technology category is unquestionably one of the most satisfying experiences of my career. It’s also one … Continue reading The wonderful, horrible world of creating a new product category
by Emma McCarthy Follow @TinyWriterAugust 24, 2016 An email campaign provides an immediate way to connect with your audience and generates one of the highest ROI. During the dawn of social media, email campaigns were dismissed as being past it. However, this year experts have noted resurgence in email marketing and with buzzwords such as … Continue reading 6 Tips for Creating an Effective Newsletter
The content delivery network points out that marketers need to keep image performance in mind for mobile. Barry Levine on August 22, 2016 Responsive web design across several screens Since the end of the last decade, responsive web design (RWD) has been a popular way for marketers to minimize the amount of website modification they … Continue reading Akamai: When creating responsive sites for mobile, consider dynamic image optimization
by Neil Wood-Mitchell Follow @ThreeMotionUKAugust 22, 2016 The Art of Video Marketing – Part II In part I (Why Most YouTube Videos Suck) we looked at why the majority of YouTube videos fail to generate views; instead languishing with little or no interest. Thankfully YouTube is just one of a myriad of platforms and channels … Continue reading Creating the Perfect Video Marketing Storm
by Shannon SullivanAugust 18, 2016 One of my favorite shows is Showtime’s House of Lies, which, sadly, has just wrapped its final season (all five seasons are available to stream which I highly recommend!) It is a satirical look at corporate management consultants and their win-at-all-costs, hedonistic lifestyles. While it is fiction and the situations … Continue reading More! More! More! Creating a Performance-Driven Marketing Culture
